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How to build a Good Xiaohongshu (RedNote/Little Red Book) marketing strategy in 2026. ROI benchmarks, KOL selection, content strategy, and the fatal mistakes that sink foreign brands on China’s most powerful product discovery platform. Our Guide without Blabla for marketers. 😉 Xiaohongshu (RedNote) Marketing in 2026: The Brand Discovery App That Actually Works By Olivier…
The definitive guide to Tmall Global in 2026. Learn how foreign brands set up, manage, and scale their China ecommerce store on Alibaba’s premium platform … without needing a Chinese entity and without blabla of what you can find 😉 By Olivier Verot | ecommercechinaagency.com | Updated April 2026 my LInkedin Tmall Global Strategy 2026:…
…Most Foreign Brands Are Wasting Their China Digital Budget in 2026? Because Most brands entering China still do the same thing, following their TPs advices. 😉 Let me explain to you They throw 80% of their digital money into Tmall and JD.com. Then they sprinkle the remaining 20% on Baidu ads and call it a…
How foreign brands can build profitable Douyin eCommerce shops in 2026. Real ROI data, live commerce strategy, costly mistakes, and what the top-performing brands do differently. By Olivier Verot | ecommercechinaagency.com | April 2026 Douyin eCommerce for Foreign Brands in 2026: The Complete ROI Guide Why Douyin Has Become the Most “Disruptive” eCommerce app in…
The Complete Strategy for New Foreign Brands China’s Cross-Border eCommerce Market: Why the Opportunities are Bigger than what most foreign Manager think? Yes the China’s cross-border ecommerce (CBEC) market crossed $380 billion USD in 2025, … it is pretty impressive data no? …and the projections for 2026 are showing an increase . After managing over…
Tmall, part of Alibaba’s Taobao and Tmall Group, runs the 百亿补贴 (BÇŽi Yì BÇ”tiÄ“) program, commonly translated as the “Billion Yuan Subsidy” or “Hundred Billion Subsidy” initiative. As we all know, Tmall is one of the most trusted e-commerce platforms in China, and the “Billion Dollar Subsidy” is one of its most influential and credible…
Hello, It is Marcus Zhan Director of Project ecommerce GMA… Today I will explain something “new” to you guys… that I have read from “China Business Intelligence Network News”: The instant retail industry a trend in China The rapid development in recent years, becoming one of the important directions for retail digital transformation. As a…
Hello it is Philip, CEO of GMA… and today I will try to explain big change in China for ecommerce… The period of “explosive”, large undifferentiated growth in China’s cross border e-commerce is over. (sorry 😉 BUTTTT The market is maturing, regulatory scrutiny has increased, consumer expectations have risen, and the brands that built their…
A Brand Director’s Guide to the Categories Worth Entering By Olivier VEROT Tmall’s annual release of high-potential sub-category opportunity tracks is one of the most valuable forward-looking signals available for brands evaluating their China portfolio strategy. The 2026 edition identifies 50 specific areas where consumer demand is growing faster than supply-side innovation meaning that well-positioned…
Marcus Zhan , Director of GMA… I will explain what I have read in Chinese Social Media. The ‘Year of Popularization’ for AI and make an article. Shopping: From Tool to Exclusive Agent, Accelerating Implementation, and theChanging Consumer Gateway”…. I have noticed that during the 2026 Spring Festival, major internet companies invested over 8 billion…
China’s consumer market has developed a significant and growing segment of purchases that are not primarily functional in motivation. Fragrance, blind boxes, premium chocolate, artisanal spirits, specialty candles, limited-edition apparel collaborations these categories are growing at rates that outpace their functional equivalents by a wide margin. Emotional Commerce: Why Chinese Consumers Are Paying More for…
China’s wine market is going through one of its most crazy transformations since 2years. Import volumes are down, but … average bottle prices are UP… at an all-time high. The era of selling cheap bulk wine to Chinese banquets is over. Sorry 😉 So… hat is emerging in place is far more interesting and far…
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