The ‘Living Actuary’ Chinese Consumer: How Rational Maximisers Are Redefining Value in Chinese E-commerce
Philip Chen, CEO of GMA Expert in Ecommerce… I give you last trends , from I have read from Chinese Web and experiences More than 50% of Chinese consumers now identify “behaviour” ” with what researchers are calling the “living actuary” archetype … rigorously analytical, heavily comparison-oriented, driven by the pursuit of optimal value rather…
