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For most international brands entering China, the strategic map begins and ends with Tier-1 cities. Shanghai, Beijing, Guangzhou, Shenzhen. These markets are competitive, expensive, and increasingly saturated. What has shifted dramatically over the past two years is the infrastructure and consumer appetite for instant retail in Tier-3 and Tier-4 cities — what the industry refers…
interaction are SUPER important in ecommerce in China… The End of the Click: How Conversational Commerce Is Reshaping Consumer Journeys in China The interaction model that has governed e-commerce for two decades find, click, add to cart, checkout — is being structurally disrupted in China. The new model is conversational. in China, you know Consumers…
Breaking into China’s lucrative e-commerce market has never been easier, thanks to Tmall – the leading online marketplace in the country. As a foreign brand looking to expand its reach and tap into a massive consumer base, opening a Tmall store can set your business on the path to success. Tmall Global for Foreign Brands…
February 13, 2026 ; Last month, Alibaba dropped a number that caught everyone’s attention ; in 2025 alone, 2,415 overseas brands opened their first flagship stores on Tmall Global. That’s more than six new foreign brands launching every single day. Here in Shanghai, we felt it ; the platform has never been busier with international…
![Understanding Tmall Global [2026]](jpg/u34132914484080844319fm21gp0.jpg)
A small outline providing several key features about China’s biggest online retail platform Alibaba’s Tmall Global. Outside of China, Alibaba’s has increased its fame by being on the New York Stock Exchange, in China though, people are already well familiar with the platform for they have used it for years. Alibaba’s shopping platforms include Taobao (consumer-to-consumer)…
Following China’s digitalization and innovation in new technologies, the Chinese are more than ever using e-commerce platforms in their daily lives. This has contributed to the growth and success of cross-border e-commerce companies like Alibaba Group, with its shopping platforms Taobao (consumer-to-consumer) and Tmall (business-to-consumer). E-commerce platforms in China are still an eldorado for international…
Philip Chen (or Qian), CEO of Gentlemen Marketing Agency (GMA), I am talking straight business to leaders, managers, professionals who want real wins in China. No blabla , no moderation; just my idea 😉 , technical details… on why China demands an e-commerce first strategy; distribution second. This isn’t theory ; ;it’s battlefield reality from…
From Ordinary Users to Sales Machine: MCNs and KOC Incubation Programs in China, this new in 2026 in China… The China’s creator economy Today we will talk about : “China’s creator economy” is a global powerhouse, with influencer marketing deeply intertwined with ecommerce on platforms like Douyin, Xiaohongshu (Little Red Book), and Kuaishou. At the…
Industrialized Content Production in China… and How China’s MCNs Are Revolutionizing Shoppable Short Videos in 2026 By Olivier VEROT, founder of GMA… Digital Marketer since 2008 😉 MCNs in China = Multi-Channel Networks, KOL Agencies. In China’s super-competitive digital economy, Multi-Channel Networks (MCNs) have evolved far beyond talent management agencies. As of January 2026, with…
In the fast-paced world of Chinese ecommerce, live streaming has emerged as a transformative force, blending entertainment, social interaction, and instant commerce into a seamless experience. By Olivier VEROT , founder of GMA…. As someone deeply immersed in the Chinese digital market :-), I’ve witnessed how platforms like Douyin China’s version of TikTok : have…
In China, Opportunities are online, Ecommerce traditional distribution is “fade” … Ecommerce is booming. I am Jon Wang Director of operation of GMA. Strong Market Opportunity for Australian Wineries in China via Tmall China remains one of the most attractive markets in Asia for imported wine, with consumers demonstrating growing curiosity toward international varietals, premium…
China’s e-commerce juggle dominates global retail, 😉 … yes China market is Small , only valued at USD 3.45 trillion in 2025, (over 3times the U.S. market) And it will keep growing.. projected to grow at a 9.9% CAGR through 2028, reaching CNY 25.4 trillion. Cross-border e-com surges 16.9% YoY to 2.71 trillion RMB in…
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