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For most international brands entering China, the strategic map begins and ends with Tier-1 cities. Shanghai, Beijing, Guangzhou, Shenzhen. These markets are competitive, expensive, and increasingly saturated. What has shifted dramatically over the past two years is the infrastructure and consumer appetite for instant retail in Tier-3 and Tier-4 cities — what the industry refers…
Breaking into China’s lucrative e-commerce market has never been easier, thanks to Tmall – the leading online marketplace in the country. As a foreign brand looking to expand its reach and tap into a massive consumer base, opening a Tmall store can set your business on the path to success. Tmall Global for Foreign Brands…
Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand’s success in China.
Almost everyone in China is using WeChat, the most popular social media app, and Almost everyone in China use Miniprogram too. In China, People do not like App, We prefer Miniprogram on WeChat Marcus Zhan , GMA What many people don’t know is that you can create your own mini-programs on WeChat to help promote…
In China, brands are increasingly turning to KOC (Key Opinion Consumers) marketing instead of KOL (Key Opinion Leader) marketing to build their businesses. While both strategies have their pros and cons, KOC marketing is quickly becoming the preferred option for a number of reasons. Here are just a few reasons why brands should focus on…
My key strategies to successfully sell spirits in China’s booming alcohol market in 2024. Essential insights for brands.
If you’re doing business in China, then you need to be aware of Taobao Live – a live streaming feature on the Taobao platform. Offering unique opportunities for branded content and product promotion, Taobao Live is growing in popularity and can help you increase your sales in China. In this blog post, we’ll take a…
Top 8 New 2025 WeChat Marketing Strategies (Sourced from GMA team ) Trend Insight (2025): Chinese marketers emphasize “private domain traffic” (私域流量) to reduce reliance on paid ads, focusing instead on owned communities (Groups, WeCom) for repeat engagement. Data-driven personalization and seamless social-commerce funnels (Content → Mini Program → Payment) are now critical for ROI. WeChat…
Public Relations (PR) in China: Key Strategies to Build & Enhance Reputation China’s unique media landscape, cultural nuances, and digital ecosystem make PR a critical tool for shaping brand reputation. Below are actionable strategies tailored to succeed in China’s dynamic environment: 1. Master Relationships with State Media & KOLs 2. Crisis Management: Speed & Cultural…
How to effectively advertise on Wechat in 2024? This simple guide details ad types, costs, and best practices.
My best practices for F&B marketing in China. What you need to know for advertising food in the Chinese market.
Key Opinion Leaders (KOL) are China’s influencers. I walk you through the best KOL strategy. When to use KOLs, and when to avoid them.
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