{"id":6063,"date":"2017-02-13T05:27:06","date_gmt":"2017-02-13T05:27:06","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=6063"},"modified":"2021-06-17T06:09:06","modified_gmt":"2021-06-17T06:09:06","slug":"best-chinese-industries-web-marketing","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/best-chinese-industries-web-marketing\/","title":{"rendered":"The best Chinese industries in the web-marketing"},"content":{"rendered":"<h2><span style=\"color: #000000;\">Let\u2019s take a look at the Chinese internet industry:<\/span><\/h2>\n<p><span style=\"color: #000000;\">In 2015, Chinese netizen have reached 668 million, which is 6% more than last year.<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">659 million netizen use social media, more than Europe and the USA reunited<\/span><\/li>\n<li><span style=\"color: #000000;\">675 million people own 1.3 billion mobile phones contract<\/span><\/li>\n<li><span style=\"color: #000000;\">594 million mobile phone user surf on the internet via their smartphone<\/span><\/li>\n<li><span style=\"color: #000000;\">574 million of the social media user their smartphone, a big increase of 15 million people compare to last year<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\">Those figures are impressive, foreign companies and local ones are fighting to get a market share. How do they succeed on <a style=\"color: #000000;\" href=\"https:\/\/ecommercechinaagency.com\/web-agency-china\/\">the internet?<\/a> Let\u2019s analyze the cosmetics, tourism and beverage markets.<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>Cosmetics in China&nbsp;<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\">The cosmetics market is increasing year by year in China, the Chinese buy a brand and its reputation after all.<\/span><\/p>\n<p><span style=\"color: #000000;\">The marketing strategies are emphasizing on data collection and brand development. To do so, they use 3 strategies called SNS, e-PR and they also use the e-commerce platform.<\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>Social Networking Sites&nbsp;:<\/u><\/strong> It is a very important tool in the cosmetics sector because the Chinese always prefer to get their information online before buying anything. The <a style=\"color: #000000;\" href=\"https:\/\/www.youtube.com\/watch?v=5mC7FhJki-Q\" target=\"_blank\" rel=\"noopener\">internet <\/a>has some reliable sources.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-3509\" src=\"http:\/\/marketingtochina.com\/wp-content\/uploads\/2013\/02\/SNS-site-in-English.jpeg\" alt=\"SNS site in English\" width=\"461\" height=\"328\"><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>E-PR:<\/u><\/strong> All of their data collection could be studied and put into reports; it is also very easy to manage the community management in social network where most of the e-Public-Relation <a style=\"color: #000000;\" href=\"https:\/\/ecommercechinaagency.com\/digital-agency-china\/\">communications <\/a>take place. It is a very useful tool to attract potential clients. It could be interesting to make people know a Key Opinion Leader who will give a great visibility to your products.&nbsp;<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1588 aligncenter\" src=\"http:\/\/marketingtochina.com\/wp-content\/uploads\/2012\/09\/Chinese-TV-star-tastes-chocolate.jpg\" alt=\"Chinese TV star tastes chocolate\" width=\"300\" height=\"399\"><\/span><\/p>\n<p><span style=\"color: #000000;\"><strong><u>E-commerce, a platform where you need to succeed:<\/u><\/strong> The data that you collect are good on those e-commerce platforms; big companies will be able to affect your buying decision after having studied what kind of consumer you are, according to the date they have collected. In China, this size market has reached the size of $589 billion in 2015.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-8697\" src=\"http:\/\/marketingtochina.com\/wp-content\/uploads\/2014\/06\/taobao.jpg\" alt=\"taobao\" width=\"467\" height=\"307\"><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\">Do you know JD ?<\/span><br \/>\n<span style=\"color: #000000;\"> &nbsp;<\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/U9-2kNn63aU\" allowfullscreen=\"allowfullscreen\" width=\"540\" height=\"250\" frameborder=\"0\"><\/iframe><br \/>\n<span style=\"color: #000000;\"> &nbsp;&nbsp;<\/span><\/p>\n<h3><span style=\"color: #000000;\"><strong>The tourism market<\/strong><\/span><\/h3>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-28089\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China-1024x525.jpg\" alt=\"\" width=\"527\" height=\"270\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China-1024x525.jpg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China-300x154.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China-768x394.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China-1080x554.jpg 1080w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2015\/09\/tourism-China.jpg 1131w\" sizes=\"auto, (max-width: 527px) 100vw, 527px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">This industry is booming, Chinese people increase their salary wage and they want to travel. It is very easy for a tourism company to set up online. This is a list with the advantages:<\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Cost efficiency<\/span><\/li>\n<li><span style=\"color: #000000;\">Specific marketing on targets<\/span><\/li>\n<li><span style=\"color: #000000;\">Simple reputation management<\/span><\/li>\n<li><span style=\"color: #000000;\">Feedback from the market<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong><u>Some keypoints:<\/u><\/strong><\/span><\/p>\n<ul>\n<li><span style=\"color: #000000;\">Over half of the tourists compare 2 websites<\/span><\/li>\n<li><span style=\"color: #000000;\">18% of them compare 3 websites<\/span><\/li>\n<li><span style=\"color: #000000;\">9% of tourists compare 4 websites or more<\/span><\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong><u>The beverage market<\/u><\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Compare to the cosmetics market and the tourism market, companies in the beverage industry are more focused on the brand development.<\/span><\/p>\n<p><span style=\"color: #000000;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4038\" src=\"http:\/\/marketingtochina.com\/wp-content\/uploads\/2013\/02\/china-beverage-in-supermarket.jpg\" alt=\"china beverage in supermarket\" width=\"300\" height=\"225\"><\/span><\/p>\n<p><span style=\"color: #000000;\">They use in majority Public Relation solutions to increase their market share. The health and food recurrent scandals have pushed the companies to make efforts on the product quality. Their goal is to reassure the consumers by giving them a professional image. A good example would be to work with a Key Opinion Leader, a famous person who will consume your product can only be positive.<\/span><\/p>\n<p><span style=\"color: #000000;\">Videos with a good content are also trendy to make the buzz and are overly used among this beverage market. Keep in mind that a good communication has to be broadcasted on the right channel. Therefore the non-alcoholic brands will prefer advertise on the internet where a young target can be easily found, whereas alcoholic brands will prefer to invest in platforms where older people are more likely to be.<\/span><br \/>\n<iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/lWGhCzQb9_I\" allowfullscreen=\"allowfullscreen\" width=\"540\" height=\"280\" frameborder=\"0\"><\/iframe><br \/>\n<span style=\"color: #000000;\"> More quality content that you could check out here:<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/ecommercechinaagency.com\/online-food-china-booming-market\/\">The Food &amp; beverage market in China<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.linkedin.com\/pulse\/8-usefull-tips-success-chinese-ecommerce-olivier-verot\" target=\"_blank\" rel=\"noopener\">Usefull tips for the e-commerce in China<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/cosmeticschinaagency.com\/10-tips-to-market-your-cosmetics-brand-in-china\/\" target=\"_blank\" rel=\"noopener\">Tips to know if you are in the cosmetics industry<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"http:\/\/www.newworld-air.com\/branding-china-everything-chinese\/\" target=\"_blank\" rel=\"noopener\">Branding in China<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let\u2019s take a look at the Chinese internet industry: In 2015, Chinese netizen have reached 668 million, which is 6% more than last year. 659 million netizen use social media, more than Europe and the USA reunited 675 million people own 1.3 billion mobile phones contract 594 million mobile phone user surf on the internet&#8230;<\/p>\n","protected":false},"author":1,"featured_media":6064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[472],"tags":[407,408,409,410,411],"class_list":["post-6063","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-china","tag-beverage","tag-chinese-industries-the-most-succesfull-on-the-internet","tag-chinese-internet-industry","tag-cosmetics","tag-tourism"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/6063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/comments?post=6063"}],"version-history":[{"count":4,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/6063\/revisions"}],"predecessor-version":[{"id":42532,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/6063\/revisions\/42532"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media\/6064"}],"wp:attachment":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media?parent=6063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/categories?post=6063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/tags?post=6063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}