The Counterintuitive Strategy That Drove 432% GMV Growth for This Belgian Fish Oil Brand in China<\/h2>\n\n\n\n
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In China\u2019s ultra-competitive health supplements industry, trust beats tactics<\/strong>.<\/p>\n\n\n\n That\u2019s exactly what Belgian fish oil brand WHC<\/strong> discovered when they took a leap of faith \u2014 choosing to step away from polished sales scripts and instead spotlight raw, real storytelling<\/strong>.<\/p>\n\n\n\n The result? And the secret? It all started with one simple, counterintuitive move:<\/p>\n\n\n\n The brand\u2019s president went live on Douyin \u2014 not to sell \u2014 but to talk about the company\u2019s story.<\/strong><\/p>\n\n\n\n Source Ocean Engine<\/a><\/p>\n<\/blockquote>\n\n\n\n Before we dive into WHC\u2019s approach, it\u2019s important to understand the battlefield:<\/p>\n\n\n\n <\/p>\n\n\n\n Instead of running yet another \u201cscientifically formulated\u201d ad, WHC took a bold, unfiltered route \u2014 and it paid off big time.<\/p>\n\n\n\n Full strategy explained By Ocean Engine… <\/p>\n\n\n\n <\/p>\n\n\n\n WHC\u2019s President didn\u2019t hide behind marketing teams. “We\u2019re a family company. We\u2019re here to talk \u2014 not sell.”<\/p>\n<\/blockquote>\n\n\n\n This human-first approach<\/strong> sparked curiosity, trust, and loyalty before<\/em> a single bottle was shown on screen.<\/p>\n\n\n\n Forget perfect lighting and influencer endorsements. WHC\u2019s live session was held inside their actual Belgian office<\/strong>. No studio. No script.<\/p>\n\n\n\n The President shared stories:<\/p>\n\n\n\n \ud83d\udcac Viewers stayed longer<\/strong>. Of course, emotion alone wasn\u2019t enough.<\/p>\n\n\n\n WHC also:<\/p>\n\n\n\n The result?<\/p>\n\n\n\n \ud83c\udfaf 263% increase in first-time buyers<\/strong> The Chinese health consumer is evolving. What they crave now is truth<\/strong>, transparency<\/strong>, and connection<\/strong>.<\/p>\n\n\n\n WHC didn\u2019t win by shouting louder. If you’re a fish oil or supplement brand looking to break into the China market \u2014 maybe it\u2019s time to stop selling and start storytelling<\/strong>.<\/p>\n\n\n\n <\/p>\n\n\n\n Top readings <\/p>\n\n\n\n Health Supplements in China Via Tmall & JD MarketingtoChina<\/p>\n\n\n\n
\ud83d\udcc8 A 432% increase in GMV<\/strong> (Gross Merchandise Value) in just one month<\/strong>.
\ud83d\udca5 A 263% spike in new customer orders<\/strong>, and
\ud83d\udd01 A 312% jump in repeat purchases<\/strong>.<\/p>\n\n\n\n\n
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\n\n\n\n\ud83d\udd0d Why Fish Oil Is a Tough Market in China<\/h2>\n\n\n\n
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\ud83d\udca1 WHC\u2019s Game-Changing Strategy: Real Stories from Real Leaders<\/h2>\n\n\n\n
\ud83d\udd38 3 Days Before the Livestream<\/h3>\n\n\n\n
He personally engaged with Douyin users<\/strong>, replying to comments and answering questions \u2014 not pushing products<\/strong>, just building relationships.<\/p>\n\n\n\n\n
\n\n\n\n\ud83d\udd38 During the Livestream: No Hard Sales<\/h3>\n\n\n\n
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\u2764\ufe0f Engagement rates soared.
\ud83d\uded2 People bought \u2014 because they believed.<\/strong><\/p>\n\n\n\n
\n\n\n\n\ud83d\udd38 Behind the Scenes: Smart Creative + Targeting<\/h3>\n\n\n\n
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\u267b\ufe0f 312% growth in repeat orders<\/strong><\/p>\n\n\n\n
\n\n\n\n\ud83e\udde0 EcommercechinaagencyTakeaways for Supplement Brands in China<\/h2>\n\n\n\n
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Show the people behind the brand \u2014 not just the product.<\/li>\n\n\n\n
Relationship > conversion.<\/li>\n\n\n\n
Especially in livestreams, authenticity trumps polish.<\/li>\n\n\n\n
Localized, data-backed creatives win every time.<\/li>\n\n\n\n
In wellness, the why<\/em> is as important as the what<\/em>.<\/li>\n<\/ol>\n\n\n\n
\n\n\n\n\ud83c\udfa4 Olivier VEROT “In China, Trust Is the New Branding”<\/h2>\n\n\n\n
They\u2019ve seen enough perfect packaging and generic claims.<\/p>\n\n\n\n\n
They won by speaking more honestly.<\/p>\n<\/blockquote>\n\n\n\n