{"id":49262,"date":"2025-03-28T21:56:22","date_gmt":"2025-03-28T21:56:22","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=49262"},"modified":"2025-03-26T22:07:54","modified_gmt":"2025-03-26T22:07:54","slug":"how-to-build-a-brand-in-china-with-budget-breakdown","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/how-to-build-a-brand-in-china-with-budget-breakdown\/","title":{"rendered":"How to Build a Brand in China (with Budget Breakdown)"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p>THE question that all marketers will ask us. \ud83d\ude42 <\/p>\n\n\n\n<h1 class=\"wp-block-heading\">How to Build a Brand in China From Scratch \u2014 The Digital-First, Content-Driven Playbook (with Budget Breakdown)<\/h1>\n\n\n\n<p>So you want to launch a brand in China.<br>Not just list on Tmall and hope for the best.<br><strong>Actually build a brand<\/strong> \u2014 one that Chinese consumers notice, trust, and buy from.<\/p>\n\n\n\n<p>Here\u2019s how to do it <strong>from zero<\/strong>, the <strong>modern, efficient, digital-first way<\/strong>, and how much you need to budget to make it real.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf Step 1: Start Digital-First \u2014 Because It\u2019s Where the Market Lives<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Before you think &#8220;offline,&#8221; think &#8220;scroll.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p>Today\u2019s Chinese consumer lives online \u2014 especially when discovering <strong>new, niche, or foreign brands<\/strong>.<br>So your first step? <strong>Go 100% digital<\/strong>: content \u2192 community \u2192 conversion.<\/p>\n\n\n\n<p>\ud83d\udccdYour priorities:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Build visibility via <strong>content + native ads<\/strong><\/li>\n\n\n\n<li>Sell through <strong>e-commerce (Douyin, Tmall, RED)<\/strong><\/li>\n\n\n\n<li>Build a base with <strong>WeChat for retention<\/strong><\/li>\n\n\n\n<li>Grow trust with <strong>KOLs and UGC<\/strong><\/li>\n\n\n\n<li>Forget old-school Weibo unless you\u2019re doing mass media (you\u2019re not)<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Social-Media-Campaign-in-China-Beer.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"946\" height=\"500\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Social-Media-Campaign-in-China-Beer.webp\" alt=\"\" class=\"wp-image-49263\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Social-Media-Campaign-in-China-Beer.webp 946w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Social-Media-Campaign-in-China-Beer-300x159.webp 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Social-Media-Campaign-in-China-Beer-768x406.webp 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Social-Media-Campaign-in-China-Beer-600x317.webp 600w\" sizes=\"auto, (max-width: 946px) 100vw, 946px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udc65 Step 2: Know Your Audience \u2014 And Watch How They Behave<\/h2>\n\n\n\n<p>Before you create anything: <strong>watch first<\/strong>.<\/p>\n\n\n\n<p>\ud83d\udd0d Study:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who\u2019s buying similar products?<\/li>\n\n\n\n<li>What are they posting on RED?<\/li>\n\n\n\n<li>What search terms they use?<\/li>\n\n\n\n<li>What KOLs they follow?<\/li>\n\n\n\n<li>What videos are trending on Douyin?<\/li>\n<\/ul>\n\n\n\n<p>Then create <strong>content and offers that match their expectations<\/strong> \u2014 not yours.<\/p>\n\n\n\n<p>\ud83d\udca1Pro tip: Chinese consumers don\u2019t just buy products \u2014 they buy stories, identity, and <em>vibe<\/em>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Lifestyle-KOL.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"536\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Lifestyle-KOL.webp\" alt=\"\" class=\"wp-image-49264\" style=\"width:605px;height:auto\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Lifestyle-KOL.webp 500w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Lifestyle-KOL-280x300.webp 280w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/Lifestyle-KOL-300x322.webp 300w\" sizes=\"auto, (max-width: 500px) 100vw, 500px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcf2 Step 3: Core Platform Strategy (+ Budget Guide)<\/h2>\n\n\n\n<p>Now let\u2019s talk execution.<br>Here\u2019s your <strong>minimal viable ecosystem<\/strong> to build a real brand presence:<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>1. Douyin: Content + Ads + Ecommerce<\/strong><\/h3>\n\n\n\n<p>Douyin is <strong>your launch engine<\/strong>.<br>Why? It\u2019s where new brands go viral, sell fast, and build initial hype.<\/p>\n\n\n\n<p>\ud83d\udccc <strong>You\u2019ll need:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular short videos (2\u20134\/week)<\/li>\n\n\n\n<li>Native ads to boost reach<\/li>\n\n\n\n<li>Douyin Store to sell<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcb8 <strong>Budget:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content production (simple, edited in China): $1,000\/month<\/li>\n\n\n\n<li>Native ads: $1,000\u20132,000\/month<\/li>\n\n\n\n<li>KOLs (optional): $500\u2013$5,000 per collab<br>\ud83c\udfaf Total: <strong>~$2,000\u20134,000\/month<\/strong> to build traction and test what works<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/12\/Douyin-ecommerce-mother-baby.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"616\" height=\"515\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/12\/Douyin-ecommerce-mother-baby.jpg\" alt=\"\" class=\"wp-image-48109\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/12\/Douyin-ecommerce-mother-baby.jpg 616w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/12\/Douyin-ecommerce-mother-baby-300x251.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/12\/Douyin-ecommerce-mother-baby-600x502.jpg 600w\" sizes=\"auto, (max-width: 616px) 100vw, 616px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>2. Xiaohongshu (RED): Lifestyle + Community<\/strong><\/h3>\n\n\n\n<p>RED is where you <strong>build trust and lifestyle appeal<\/strong>, especially if you&#8217;re a brand in:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fashion, skincare, food, beverage, wellness, baby, travel<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udccc <strong>You\u2019ll need:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Daily or weekly lifestyle photo + microblog posts<\/li>\n\n\n\n<li>Reviews, recipes, \u201chow to use\u201d content<\/li>\n\n\n\n<li>Chinese talent or KOCs to post<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcb8 <strong>Budget:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content creation: $700\u2013$1,500\/month<\/li>\n\n\n\n<li>Native ads: $500\u2013$1,000\/month<\/li>\n\n\n\n<li>KOLs: $500\u2013$3,000 per post<br>\ud83c\udfaf Total: <strong>~$1,500\u20133,000\/month<\/strong><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udd25 Pro Tip: <strong>Use real Chinese faces<\/strong> in your content. Foreign-only branding rarely converts anymore.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/neiwai-RED.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/neiwai-RED.jpg\" alt=\"RED Marketing Xiaohongshu agency\" class=\"wp-image-41718\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/neiwai-RED.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/neiwai-RED-300x206.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/neiwai-RED-768x527.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/neiwai-RED-600x412.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>3. WeChat: Loyalty + CRM + Retargeting<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/ecommercechinaagency.com\/wechat-marketing\/\">WeChat <\/a>isn\u2019t your growth engine. It\u2019s your <strong>retention layer<\/strong>.<br>Build a <strong>WeChat Official Account + Video Channel<\/strong>, and start sharing:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Behind-the-scenes<\/li>\n\n\n\n<li>Education<\/li>\n\n\n\n<li>Product drops<\/li>\n\n\n\n<li>Customer stories<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcb8 <strong>Budget:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Content adaptation + posting: $1,000\u2013$2,500\/month<\/li>\n\n\n\n<li>QR design \/ menu setup \/ mini-site: one-time $800\u2013$2,000<\/li>\n<\/ul>\n\n\n\n<p>\ud83c\udfaf Goal: Don\u2019t try to grow here. Use it to <strong>nurture<\/strong>, retarget, and upsell your e-com leads.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/06\/louis-vuitton-wechat-brand-zone-2.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/06\/louis-vuitton-wechat-brand-zone-2.gif\" alt=\"\" class=\"wp-image-46989\"\/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\">\u2705 <strong>4. Public Relations (PR): Credibility Boost<\/strong><\/h3>\n\n\n\n<p>Once you have a basic presence, run <strong>small PR campaigns<\/strong> for credibility:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Lifestyle\/consumer media mentions<\/li>\n\n\n\n<li>Trade publication intros<\/li>\n\n\n\n<li>SEO for Baidu<\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udcb8 <strong>Budget:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>PR campaign (entry-level): ~$800 USD per push<\/li>\n<\/ul>\n\n\n\n<p>\ud83c\udfaf Goal: Appear in Chinese media, so consumers and potential distributors see you&#8217;re \u201creal.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ecommerce-china wp-block-embed-ecommerce-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"h46H5Ouxou\"><a href=\"https:\/\/ecommercechinaagency.com\/public-relations-in-china-for-success\/\">Public Relations in China: Key to Increase your Sales?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Public Relations in China: Key to Increase your Sales?&#8221; &#8212; Ecommerce China\" src=\"https:\/\/ecommercechinaagency.com\/public-relations-in-china-for-success\/embed\/#?secret=tj7J2eYDva#?secret=h46H5Ouxou\" data-secret=\"h46H5Ouxou\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\uddee Total Monthly Budget: From Scratch to Seen<\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Platform<\/th><th>Min Budget (USD)<\/th><th>Max Budget (USD)<\/th><\/tr><\/thead><tbody><tr><td>Douyin<\/td><td>$2,000<\/td><td>$4,000<\/td><\/tr><tr><td>Xiaohongshu (RED)<\/td><td>$1,500<\/td><td>$3,000<\/td><\/tr><tr><td>WeChat<\/td><td>$1,000<\/td><td>$2,500<\/td><\/tr><tr><td>PR (Optional)<\/td><td>$800 (one-off)<\/td><td>$1,500 (per round)<\/td><\/tr><tr><td><strong>TOTAL<\/strong><\/td><td><strong>$4,500<\/strong><\/td><td><strong>~$9,000<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>\ud83d\udccc If you&#8217;re super lean: <strong>start at $3,000\u20134,000\/month<\/strong><br>\ud83d\udca5 If you\u2019re going for brand acceleration: <strong>$6K\u20139K\/month will get you results<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udd04 Pro Tips to Make It Work<\/h2>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/KOL-chinese-bars.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"889\" height=\"500\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/KOL-chinese-bars.webp\" alt=\"\" class=\"wp-image-49266\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/KOL-chinese-bars.webp 889w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/KOL-chinese-bars-300x169.webp 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/KOL-chinese-bars-768x432.webp 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2025\/03\/KOL-chinese-bars-600x338.webp 600w\" sizes=\"auto, (max-width: 889px) 100vw, 889px\" \/><\/a><\/figure>\n\n\n\n<p>\u2705 <strong>Start with content, not products<\/strong> \u2014 make your first posts before your first sale<br>\u2705 <strong>Test fast<\/strong> \u2014 use native ads to validate which visuals + messages convert<br>\u2705 <strong>Don\u2019t overspend on KOLs early<\/strong> \u2014 build your voice first, then add influence<br>\u2705 <strong>Make your brand feel local<\/strong> \u2014 Chinese buyers love foreign brands, but they buy brands that <em>get them<\/em><br>\u2705 <strong>Be consistent<\/strong> \u2014 90 days of low-effort content won\u2019t move the needle; <strong>you need 6\u201312 months of smart execution<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ecommerce-china wp-block-embed-ecommerce-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"7CvmGZ9H6m\"><a href=\"https:\/\/ecommercechinaagency.com\/increase-brands-visibility-china\/\">Branding in China: How to Increase Your Brand Visibility?<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Branding in China: How to Increase Your Brand Visibility?&#8221; &#8212; Ecommerce China\" src=\"https:\/\/ecommercechinaagency.com\/increase-brands-visibility-china\/embed\/#?secret=hvP9Ym007x#?secret=7CvmGZ9H6m\" data-secret=\"7CvmGZ9H6m\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf Final Word: You Don\u2019t Need Millions \u2014 You Need a Plan<\/h2>\n\n\n\n<p>Building a brand in China today isn\u2019t about massive TV campaigns or expensive billboards.<br>It\u2019s about being <strong>digitally native<\/strong>, <strong>socially smart<\/strong>, and <strong>consumer-first<\/strong>.<\/p>\n\n\n\n<p>You don\u2019t need millions.<br>But you do need:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A clear story<\/li>\n\n\n\n<li>A content engine<\/li>\n\n\n\n<li>Platform-native strategy<\/li>\n\n\n\n<li>A focused budget<\/li>\n<\/ul>\n\n\n\n<p><strong>This is how challenger brands win in China now.<\/strong><\/p>\n\n\n\n<p>\ud83d\udcac Want help building or localizing your brand for China?<\/p>\n\n\n\n<p>CONTACT US <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1024x444.jpg\" alt=\"GMA ecommerce agency china\" class=\"wp-image-39735\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1024x444.jpg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-300x130.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-768x333.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma.jpg 1219w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>THE question that all marketers will ask us. \ud83d\ude42 How to Build a Brand in China From Scratch \u2014 The Digital-First, Content-Driven Playbook (with Budget Breakdown) So you want to launch a brand in China.Not just list on Tmall and hope for the best.Actually build a brand \u2014 one that Chinese consumers notice, trust, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":49267,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[472],"tags":[571],"class_list":["post-49262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-china","tag-brand"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/49262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/comments?post=49262"}],"version-history":[{"count":1,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/49262\/revisions"}],"predecessor-version":[{"id":49269,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/49262\/revisions\/49269"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media\/49267"}],"wp:attachment":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media?parent=49262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/categories?post=49262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/tags?post=49262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}