{"id":49022,"date":"2024-12-03T14:43:55","date_gmt":"2024-12-03T14:43:55","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=49022"},"modified":"2024-11-28T19:21:42","modified_gmt":"2024-11-28T19:21:42","slug":"why-i-prefer-douyin-e-commerce-over-tmall-philip-chen-gma","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/why-i-prefer-douyin-e-commerce-over-tmall-philip-chen-gma\/","title":{"rendered":"Why I Prefer Douyin E-Commerce Over Tmall , Philip Chen GMA"},"content":{"rendered":"\n<p><br><\/p>\n\n\n\n<p>Let me be honest with you: <strong>Tmall is great, but Douyin e-commerce? That\u2019s the future.<\/strong> If you\u2019re serious about reaching Chinese shoppers, you need to be where they are\u2014and they\u2019re spending their time (and money) on Douyin. It\u2019s not just an app; it\u2019s a cultural phenomenon, and for e-commerce businesses like mine, it\u2019s a goldmine.<\/p>\n\n\n\n<p>I am Philip , founder of GMA by the way&#8230; we can connect on <a href=\"https:\/\/www.linkedin.com\/in\/philip-chen-809b86137\/\" target=\"_blank\" rel=\"noopener\">linkedin<\/a>. \ud83d\ude09 <\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Here\u2019s why I choose Douyin e-commerce over Tmall every single time.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. Video Over Pictures and Words<\/strong><\/h3>\n\n\n\n<p>In e-commerce, how you present your product is EVERYTHING. On Tmall, it\u2019s all about pictures, text, and descriptions\u2014but on <a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7259131033969659904\" target=\"_blank\" rel=\"noopener\">Douyin<\/a>, it\u2019s <strong>VIDEO<\/strong>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/Douyin-Screenshot.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/Douyin-Screenshot.jpg\" alt=\"Douyin Screenshot\" class=\"wp-image-41803\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/Douyin-Screenshot.jpg 800w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/Douyin-Screenshot-300x150.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/Douyin-Screenshot-768x384.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/Douyin-Screenshot-600x300.jpg 600w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<p>Videos let you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show how your product works in real life.<\/li>\n\n\n\n<li>Highlight benefits in a dynamic, engaging way.<\/li>\n\n\n\n<li>Create emotional connections with your audience.<\/li>\n<\/ul>\n\n\n\n<p>And here\u2019s the kicker: <strong>video is how Chinese consumers WANT to shop.<\/strong> They don\u2019t want to read long descriptions or scroll through endless photos\u2014they want to see, feel, and experience your product through video.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Videos grab attention, keep people engaged, and drive impulse purchases.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Gucci maximizes Storytelling in China with Austin LI, Top KOL\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/8uCSo2YcCVo?start=23&#038;feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. Douyin Is Where the KOLs Are<\/strong><\/h3>\n\n\n\n<p>If you want to sell in China, you need Key Opinion Leaders (KOLs) on your side. And guess what? The most influential KOLs are on Douyin, not Tmall.<\/p>\n\n\n\n<p>On Douyin, KOLs create entertaining, authentic content that seamlessly integrates your product. They\u2019re not just promoting\u2014they\u2019re telling stories, building trust, and creating FOMO (fear of missing out).<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> People buy from people they trust, and KOLs make your product look like a must-have.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"This Influencer sold  300k$ of products with this tutorial on Tiktok\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/6WnAVo7muFo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. It\u2019s More Entertaining and Fun<\/strong><\/h3>\n\n\n\n<p>Let\u2019s face it: Tmall feels like a digital department store\u2014efficient, but kind of boring. Douyin? It\u2019s a shopping experience disguised as entertainment.<\/p>\n\n\n\n<p>Here\u2019s what makes Douyin better:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interactive Live Streams:<\/strong> Watch sellers demo products in real time, ask questions, and buy instantly.<\/li>\n\n\n\n<li><strong>Engaging Content:<\/strong> Shopping feels more like scrolling through fun videos, not a chore.<\/li>\n<\/ul>\n\n\n\n<p><strong>Why it matters:<\/strong> Shopping on Douyin doesn\u2019t feel like shopping. It feels like having fun\u2014and that\u2019s why people spend money.<\/p>\n\n\n\n<p><strong>Douyin is FUN<\/strong> \ud83d\ude09<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lazy people are usually smartest one\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/MsERjrzN2fQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. Better Discounts for Shoppers<\/strong><\/h3>\n\n\n\n<p>Chinese consumers LOVE discounts, and Douyin is a discount paradise compared to Tmall. Flash sales, live-stream-only deals, and bundle offers are all part of the game.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> Lower prices create urgency and drive conversions faster than traditional shopping platforms.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"730\" height=\"1024\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound-730x1024.jpg\" alt=\"\" class=\"wp-image-49027\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound-730x1024.jpg 730w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound-214x300.jpg 214w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound-768x1077.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound-600x841.jpg 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound-300x421.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-discound.jpg 793w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. Saves Time for Shoppers<\/strong><\/h3>\n\n\n\n<p>Tmall forces shoppers to search for what they want. On Douyin, the platform delivers products to them through videos tailored to their interests.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Native Ads:<\/strong> Douyin\u2019s algorithm ensures your product lands in front of the right audience.<\/li>\n\n\n\n<li><strong>Magic Hashtags:<\/strong> Shoppers discover products through hashtags, trends, and KOL endorsements.<\/li>\n<\/ul>\n\n\n\n<p><strong>Why it matters:<\/strong> Douyin removes friction, making it easier for shoppers to discover and buy products in just a few taps.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. More People, More Time<\/strong><\/h3>\n\n\n\n<p>Here\u2019s the deal: <strong>Douyin is where the attention is.<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Over <strong>600 million daily active users.<\/strong><\/li>\n\n\n\n<li>Average time spent on Douyin: <strong>2 hours per day per user.<\/strong><\/li>\n<\/ul>\n\n\n\n<p>That\u2019s WAY more time and engagement than Tmall. If you\u2019re not selling on Douyin, you\u2019re missing out on millions of potential customers who are glued to their screens.<\/p>\n\n\n\n<p><strong>Why it matters:<\/strong> More users + more time = more opportunities to sell.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Why Douyin Is a Dream for Marketers Like Me<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Targeted Advertising<\/strong><br>Douyin\u2019s algorithm is a marketer\u2019s dream. It lets you target users by:<\/li>\n<\/ol>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Interests.<\/li>\n\n\n\n<li>Location.<\/li>\n\n\n\n<li>Demographics.<\/li>\n<\/ul>\n\n\n\n<p>This means you\u2019re not wasting ad spend\u2014you\u2019re putting your product in front of people who are already interested.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Native Ads That Blend In<\/strong><br>Douyin ads feel like part of the content. They\u2019re not intrusive; they\u2019re entertaining. This makes users more likely to engage and convert.<\/li>\n\n\n\n<li><strong>Magic Hashtags<\/strong> \ud83d\ude09 <br>With the right hashtags, your product can go viral. Hashtags on Douyin don\u2019t just organize content\u2014they create trends that drive sales.<\/li>\n<\/ol>\n\n\n\n<p><strong>Why it matters:<\/strong> Douyin makes it easy to turn attention into conversions.<\/p>\n\n\n\n<p>Douyin put # or point of interest to every users. If you like reading, I will recommand you books , romance of my customers<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1013\" height=\"1024\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-1013x1024.jpg\" alt=\"\" class=\"wp-image-49028\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-1013x1024.jpg 1013w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-297x300.jpg 297w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-768x776.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-600x606.jpg 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China-300x303.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/DOUYIN-China.jpg 1058w\" sizes=\"auto, (max-width: 1013px) 100vw, 1013px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How to Succeed on Douyin E-Commerce<\/strong><\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Create High-Quality Videos<\/strong><br>Your content needs to grab attention immediately. Show your product in action, highlight its benefits, and keep it entertaining.<\/li>\n<\/ol>\n\n\n\n<p><strong>Estimated Cost:<\/strong> $500\u2013$2,000 per video, depending on production quality.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>Leverage KOL Partnerships<\/strong><br>Work with influencers who align with your brand to promote your product authentically.<\/li>\n<\/ol>\n\n\n\n<p><strong>Estimated Cost:<\/strong> $2,000\u2013$10,000, depending on the influencer\u2019s reach.<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>Run Targeted Ads<\/strong><br>Use Douyin\u2019s ad platform to target your ideal customers. Test different audiences and creatives to see what works best.<\/li>\n<\/ol>\n\n\n\n<p><strong>Estimated Cost:<\/strong> Start with $500\u2013$5,000 for ad campaigns.<\/p>\n\n\n\n<p>Observe your clients &#8230; with analytics <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original.webp\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original-1024x576.webp\" alt=\"\" class=\"wp-image-49030\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original-1024x576.webp 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original-300x169.webp 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original-768x432.webp 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original-600x338.webp 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/original.webp 1440w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<ol start=\"4\" class=\"wp-block-list\">\n<li><strong>Host Live Streaming<\/strong><br>Live streaming is the ultimate sales driver on Douyin. Demo your product, interact with viewers, and offer exclusive deals.<\/li>\n<\/ol>\n\n\n\n<p><strong>Estimated Cost:<\/strong> Minimal if you host yourself, or $1500\u2013$5,000 if you pay a professional live streamer.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>This can give you an idea&#8230; All prices change so fast in China <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/Fast-changing.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"614\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2024\/11\/Fast-changing.gif\" alt=\"\" class=\"wp-image-49029\"\/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Bottom Line<\/strong><\/h3>\n\n\n\n<p>Douyin e-commerce isn\u2019t just an alternative to Tmall\u2014it\u2019s the BETTER choice. It\u2019s more engaging, more entertaining, and more effective at connecting you directly with your audience.<\/p>\n\n\n\n<p>Here\u2019s why I prefer Douyin:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Videos over pictures and words.<\/li>\n\n\n\n<li>Access to top KOLs who drive sales.<\/li>\n\n\n\n<li>A fun, interactive shopping experience.<\/li>\n\n\n\n<li>Better discounts and faster conversions.<\/li>\n\n\n\n<li>More users spending more time on the platform.<\/li>\n<\/ul>\n\n\n\n<p>If you want to succeed in the Chinese market, <strong>go where your customers are.<\/strong> And right now, they\u2019re on Douyin. Don\u2019t wait\u2014start creating, start selling, and start winning<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Let me be honest with you: Tmall is great, but Douyin e-commerce? That\u2019s the future. If you\u2019re serious about reaching Chinese shoppers, you need to be where they are\u2014and they\u2019re spending their time (and money) on Douyin. It\u2019s not just an app; it\u2019s a cultural phenomenon, and for e-commerce businesses like mine, it\u2019s a goldmine&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":49023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[91,631],"tags":[84,92,161,630,89,98,165,140],"class_list":["post-49022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-douyin","tag-china","tag-chinese-e-commerce","tag-chinese-e-commerce-market-growth","tag-douyin","tag-e-commerce","tag-e-commerce-in-china","tag-ecommerce-china","tag-tmall"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/49022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/comments?post=49022"}],"version-history":[{"count":1,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/49022\/revisions"}],"predecessor-version":[{"id":49031,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/49022\/revisions\/49031"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media\/49023"}],"wp:attachment":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media?parent=49022"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/categories?post=49022"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/tags?post=49022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}