{"id":48988,"date":"2024-11-11T17:25:10","date_gmt":"2024-11-11T17:25:10","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=48988"},"modified":"2024-11-11T17:25:15","modified_gmt":"2024-11-11T17:25:15","slug":"double-11-li-jiaqis-livestream-is-breaking-records-3-4-billion-in-sales","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/double-11-li-jiaqis-livestream-is-breaking-records-3-4-billion-in-sales\/","title":{"rendered":"Double 11: Li Jiaqi\u2019s Livestream is Breaking Records $3.4 billion in sales."},"content":{"rendered":"\n

Li Jiaqi<\/strong>\u2014the \u201cKing of Lipstick\u201d just shook up the game during Singles Day this year, reportedly moving over 25 billion RMB ($3.4 billion)<\/strong> in products. That\u2019s right, one influencer, $3.4 billion in sales<\/strong>. But here\u2019s where it gets interesting\u2026<\/p>\n\n\n\n

Let\u2019s talk numbers:<\/strong> Reports claim Li hit 25 billion RMB in gross merchandise value (GMV) during the event, with 9.5 billion RMB on the first day alone. Those are city-level sales numbers\u2014people on Weibo were literally saying things like, \u201cThere are entire cities in China that don\u2019t pull in 25 billion RMB a year!\u201d And they\u2019re not wrong. The reaction? Over 6,000 likes<\/strong> on that comment alone. It was like a wildfire on social media.<\/p>\n\n\n\n

But Li\u2019s team, Meione (Shanghai) Network Technology Co.<\/strong>, quickly stepped in to squash the buzz, saying they\u2019ve never shared any official sales numbers<\/strong> for Singles Day. They labeled the reported figure as inaccurate, yet the story was already blowing up on Weibo, where it took the top trending spot by Nov. 13. When something hits that level of buzz, it\u2019s not just a story\u2014it\u2019s a movement.<\/p>\n\n\n\n

Now, let\u2019s get real about the backlash. Some people are calling Li Jiaqi\u2019s success a double-edged sword for the economy<\/strong>. One user said, \u201cLi Jiaqi\u2019s income is in the billions, but it comes at the cost of 180,000 jobs.\u201d Another pointed out the impact of e-commerce on traditional retail jobs, which is a long-running debate. It\u2019s a shift we\u2019re seeing globally, and Li Jiaqi is just the most visible example of what\u2019s happening in digital sales vs. brick-and-mortar<\/p>\n\n\n\n

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Taobao Live is Lit! Li Jiaqi\u2019s Livestream is Breaking Records and Emptying Wallets! \ud83d\udca5<\/strong><\/p>\n\n\n\n

Every day, RMB 2 billion in red packets and vouchers are up for grabs, and each user can scoop up to RMB 1,500 across the livestream rooms. \ud83d\udd25<\/p>\n\n\n\n

Tmall\u2019s Double 11 pre-sale kicked off with a bang at 8 PM on October 14, and Li Jiaqi\u2019s livestream alone hit RMB 1 billion in sales within minutes! \ud83d\ude80 Insiders at Meione report that this year\u2019s pre-sale \u201cadd-to-cart\u201d amount is up over 20% from last year.<\/p>\n\n\n\n

Fan-favorite products like Curev\u00e9, Cetaphil, Zhenmeiya, Valentino, L\u2019Or\u00e9al, and Clarins sold out in seconds, sending viewers rushing to snag deals! \ud83c\udfc3\u200d\u2640\ufe0f\ud83d\udca8<\/p>\n\n\n\n

And it\u2019s not just Li Jiaqi driving the action\u2014other livestreamers are shattering records, too! \ud83c\udf89 Channels like Mifeng Surprise Club, Mushroom Is Here, Chen Jie Kiki, Lie\u2019er Baobei, and Hu Ke each hit RMB 1 billion in sales within the first hour, breaking last year\u2019s speed records by a mile! \u26a1<\/p>\n\n\n\n

This explosive momentum shows that livestreaming is now the heart of e-commerce, with rapid-fire deals, in-demand products, and popular personalities fueling shopper excitement. As the Double 11 countdown heats up, expect even more sellouts and jaw-dropping records. \ud83d\uded2\u2728<\/p>\n\n\n\n

Livestreaming is also driving huge growth in categories like pet care. \ud83d\udc31 \ud83d\udc36 Within just four hours of pre-sales, pet-related livestream transactions shot up 123% year-on-year. Brands like NetEase Yanxuan, Myfoodie, Royal Canin, and pidan each raked in over RMB 1 million in sales from their livestream rooms.<\/p>\n\n\n\n

And then there\u2019s the controversy: Li Jiaqi sparked a wave of criticism leading up to Singles Day when he clapped back at viewers complaining about high prices, saying if they couldn\u2019t afford it, it was on them. The reaction? Not great. It hit a nerve, and it opened up discussions about affordability, spending power, and the pressure around Singles Day.<\/p>\n\n\n\n

So, what\u2019s Singles Day? It started out as a fun \u201ctreat yourself\u201d day for singles but, thanks to Alibaba\u2019s CEO Daniel Zhang, it\u2019s now the world\u2019s biggest shopping event<\/strong>. Discounts, live events, influencer hype\u2014it\u2019s all there. And while Li Jiaqi may be controversial, his sales numbers are proof that the power of livestream e-commerce in China is only getting stronger<\/strong>.<\/p>\n\n\n\n

Conclusion: Li Jiaqi\u2019s breaking records, breaking wallets, and breaking norms. Like it or not, he\u2019s redefining how products move in China\u2019s digital world.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Li Jiaqi\u2014the \u201cKing of Lipstick\u201d just shook up the game during Singles Day this year, reportedly moving over 25 billion RMB ($3.4 billion) in products. That\u2019s right, one influencer, $3.4 billion in sales. But here\u2019s where it gets interesting\u2026 Let\u2019s talk numbers: Reports claim Li hit 25 billion RMB in gross merchandise value (GMV) during…<\/p>\n","protected":false},"author":1,"featured_media":48990,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[91],"tags":[],"class_list":["post-48988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/48988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/comments?post=48988"}],"version-history":[{"count":1,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/48988\/revisions"}],"predecessor-version":[{"id":48991,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/48988\/revisions\/48991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media\/48990"}],"wp:attachment":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media?parent=48988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/categories?post=48988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/tags?post=48988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}