{"id":47847,"date":"2025-10-26T15:41:00","date_gmt":"2025-10-26T15:41:00","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=47847"},"modified":"2025-10-28T12:24:02","modified_gmt":"2025-10-28T12:24:02","slug":"douyin-ecommerce","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/douyin-ecommerce\/","title":{"rendered":"Douyin E-Commerce : Top Strategies &amp; Case Studies"},"content":{"rendered":"\n<p>I&#8217;ve helped dozens of brands to get started on&nbsp;<strong>Douyin&#8217;s e-commerce platform<\/strong>.&nbsp;<\/p>\n\n\n\n<p>While some dedicated platforms such as Tmall and JD are still ahead in terms of pure volume, we&#8217;ve gotten a lot of positive results on the Douyin stores we managed. The lighter fees and targeted advertising options have also gotten us a great ROI.<\/p>\n\n\n\n<p>In this short guide, I&#8217;ll give you my key insight on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Why Douyin is great as an e-commerce platform<\/li>\n\n\n\n<li>How it compares to other options and platforms<\/li>\n\n\n\n<li>How to open a Douyin store<\/li>\n\n\n\n<li>An overview of Douyin marketing as a whole<\/li>\n<\/ul>\n\n\n\n<p>I am Olivier VEROT , founder of GMA and we help Firm on Douyin since 2019. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"E-Commerce in China 2024 Guide\" width=\"720\" height=\"405\" src=\"https:\/\/www.youtube.com\/embed\/iAuQ8WY4zMc?feature=oembed&#038;enablejsapi=1&#038;origin=https:\/\/ecommercechinaagency.com\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Douyin is a big social media platform in China<\/strong>. It helps businesses sell products to lots of people (Douyin users are reaching <strong>750 million<\/strong>, only second to WeChat).2025 data<\/li>\n\n\n\n<li>To start with Douyin, make an official account first. This gives you access to ads and more ways to reach customers.<\/li>\n\n\n\n<li><strong>Setting up a shop on Douyin is easy<\/strong>.&nbsp;<strong>Adding at least 10 videos allows you to open your store<\/strong>. Remember,&nbsp;<strong>the costs include a service fee<\/strong>&nbsp;and&nbsp;<strong>some part of sales goes back to Douyin<\/strong>!<\/li>\n\n\n\n<li>Trends like KOCs, Micro-KOLs, and Mid-Tier KOLs now rule influencer marketing there! AI technology also brings new ways for content creation in e-commerce.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17-1024x576.png\" alt=\"Douyin: a booming short video app\" class=\"wp-image-46492\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17-1024x576.png 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17-300x169.png 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17-768x432.png 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17-1536x864.png 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17-600x338.png 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/17.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Open a Douyin Official Account<\/h2>\n\n\n\n<p>Diving into the Douyin world starts with setting up an official account, a crucial step that allows you to tap into its massive user base and reap numerous benefits ranging from <strong>brand exposure to customer engagement.<\/strong><\/p>\n\n\n\n<p>From your PC or Douyin app, you can easily create an account in a few simple steps, opening doors for your business&#8217;s online presence on one of China&#8217;s largest social media platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a Douyin official account?<\/h3>\n\n\n\n<p>A&nbsp;<strong>Douyin official account<\/strong>&nbsp;is like a key. It&nbsp;<strong>opens the door<\/strong>&nbsp;to business accounts on the platform, which many know as TikTok in the West. This step helps you&nbsp;<strong>unlock full ad services<\/strong>&nbsp;and other features on Ocean Engine.<\/p>\n\n\n\n<p>Having one lets your company jump into&nbsp;<strong>marketing in China<\/strong>. The benefits are huge! To make this possible,&nbsp;<strong>create a Douyin business account<\/strong>&nbsp;on the ByteDance platform first. That&#8217;s how you&nbsp;<strong>get started with Douyin marketing<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18-1024x576.png\" alt=\"\" class=\"wp-image-46493\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18-1024x576.png 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18-300x169.png 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18-768x432.png 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18-1536x864.png 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18-600x338.png 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/18.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Benefits of opening a Douyin official account<\/h3>\n\n\n\n<p>Having a Douyin official account helps your brand in many ways. It lets you&nbsp;<strong>spread the word about your business<\/strong>&nbsp;and attract consumers better. More people can see and know about what you sell.<\/p>\n\n\n\n<p>You also get to&nbsp;<strong>make more fun videos<\/strong>. Your videos can be longer when you have an official account. This means more time to show off your products or tell your story!<\/p>\n\n\n\n<p>Selling gets easier too! An official account allows you to open a store right on Douyin. You can then&nbsp;<strong>sell products straight from your page<\/strong>.<\/p>\n\n\n\n<p>Paid ads are another plus point of an official Douyin account. With these, even more people will see what&#8217;s new with your brand! And let&#8217;s not forget, that having an official account brings unique tools.<\/p>\n\n\n\n<p>These help create a look that stands out and is true to your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps to open an official account on Douyin<\/h3>\n\n\n\n<p>Opening a Douyin Business Account can help you tap into the vast user base of China&#8217;s popular short video platform. Here&#8217;s a step-by-step guide to assist you:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Download the Douyin app from the App Store (iOS) or from the Douyin website for Android.<\/li>\n\n\n\n<li>Open the app and choose to <strong>register an account<\/strong>. You can register using a phone number, QQ, Weibo, WeChat, or email.<\/li>\n\n\n\n<li><strong>Verify your account<\/strong> by entering the code sent to your chosen registration method.<\/li>\n\n\n\n<li>Once registered, go to your profile. Click on the three dots in the upper right corner to access &#8220;Settings.&#8221; Scroll down and find the option \u201c<strong>Switch to Business Account<\/strong>\u201d or similar, then follow the instructions on the screen.<\/li>\n\n\n\n<li><strong>Provide the required business information<\/strong>, including your Business License, Business Registration Number, Legal Representative Information, etc.<\/li>\n\n\n\n<li><strong>Submit your application for verification<\/strong>. The verification process typically takes up to a week and you need to pay a <strong>600 RMB fee<\/strong>.<\/li>\n\n\n\n<li>Once verified,<strong> you\u2019ll receive a notification<\/strong>. Set up your Business Account by adding your business details, profile picture, and other relevant information.<\/li>\n\n\n\n<li>Start creating and uploading engaging content that aligns with your brand and attracts your target audience.<\/li>\n<\/ol>\n\n\n\n<p>Remember, Douyin is a platform for <strong>creativity and engagement<\/strong>, so keeping your content interesting and engaging is key to building a successful Business Account. Additionally, ensure compliance with Douyin\u2019s community guidelines and advertising regulations to maintain a positive presence on the platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/melscience-douyin.jpg\" alt=\"\" class=\"wp-image-41598\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/melscience-douyin.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/melscience-douyin-300x206.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/melscience-douyin-768x527.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/melscience-douyin-600x412.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How to Open a Douyin Store<\/h2>\n\n\n\n<p>If you&#8217;re looking to leverage your brand on China&#8217;s largest short-video app, opening a <strong><a href=\"https:\/\/ecommercechinaagency.com\/douyins-flagship-stores\/\">Douyin store<\/a><\/strong> is a step in the right direction. The process is simple and straightforward! Firstly, understand that there are associated costs such as a nominal technical service fee and other margin expenses.<\/p>\n\n\n\n<p>Once done with these financial tidbits, dive straight into the application steps to have your store up and running in no time. You&#8217;ll enjoy the several functions offered by Douyin stores that can help boost sales for either luxury or fashion brands through strategic promotion tactics.<\/p>\n\n\n\n<p>Be ready to make an impact in the e-commerce sector with your very own Douyin online space! In 2022, <strong>Douyin&#8217;s gross merchandise value reached $69 billion<\/strong>, recording rapid growth and not planning to stop any time soon, especially when it comes to the local services market. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6-1024x576.png\" alt=\"Douyin eCommerce\" class=\"wp-image-47860\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6-1024x576.png 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6-300x169.png 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6-768x432.png 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6-1536x864.png 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6-600x338.png 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-6.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Leveraging your Douyin store<\/h3>\n\n\n\n<p>Having a Douyin store lets you&nbsp;<strong>reach young Chinese buyers<\/strong>. Over ten videos, and you can&nbsp;<strong>set up your own store<\/strong>. Sell products straight to the buyer from here. Make use of Flagship Stores on Douyin too. In fact, Douyin stores are on the way to becoming a better solution than traditional e-commerce platforms like Tmall or Taobao. <\/p>\n\n\n\n<p>Brands get to show off their items this way. It\u2019s giving online sales a fresh look! Get your brand seen and loved by lots of people in China with your Douyin store!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5-1024x576.png\" alt=\"\" class=\"wp-image-47861\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5-1024x576.png 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5-300x169.png 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5-768x432.png 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5-1536x864.png 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5-600x338.png 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/DOUYIN-USER-DEMOGRAPHICS-5.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Thanks to a mix of social media and e-commerce, Douyin manages to introduce prospective customers to a new way of shopping, which attracts more and more Douyin users. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Steps to open a Douyin store<\/h3>\n\n\n\n<p>Here are easy steps to open a Douyin store.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>First,&nbsp;<strong>set up your Douyin official account<\/strong>.<\/li>\n\n\n\n<li>Add at least 10 videos to your Douyin account.<\/li>\n\n\n\n<li>Next,&nbsp;<strong>check your account&#8217;s facts and features<\/strong>.<\/li>\n\n\n\n<li>If you need help,&nbsp;<strong><a href=\"https:\/\/ecommercechinaagency.com\/douyin-agency-in-china\/\">get a certified Douyin Partner<\/a><\/strong> like us!<\/li>\n\n\n\n<li>Choose the type of store you want on Douyin.<\/li>\n\n\n\n<li>Finally,&nbsp;<strong>get your company approved for a store setup<\/strong>.<\/li>\n<\/ol>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/douyin-lining-flaship-store-ecommerce-sportwear.jpg\" alt=\"douyin lining flagship store ecommerce sportwear\" class=\"wp-image-41814\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/douyin-lining-flaship-store-ecommerce-sportwear.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/douyin-lining-flaship-store-ecommerce-sportwear-300x206.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/douyin-lining-flaship-store-ecommerce-sportwear-768x527.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/douyin-lining-flaship-store-ecommerce-sportwear-600x412.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Cost of operating a Douyin store (technical service fee, margin)<\/h3>\n\n\n\n<p>Operating a Douyin Store does involve certain costs, primarily the technical service fee and a margin. It&#8217;s important to understand these costs to budget effectively for your e-commerce venture on Douyin.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><th>Cost<\/th><th>Description<\/th><\/tr><tr><td><strong>Technical Service Fee<\/strong><\/td><td>This is a mandatory fee that e-commerce players have to pay to Douyin for the technical services provided. These services include the&nbsp;<strong>daily operation, management, and upkeep of your store<\/strong>. The fee may vary, but it&#8217;s essential to consider it when planning your budget.<\/td><\/tr><tr><td><strong>Margin<\/strong><\/td><td>The margin is what Douyin earns from your sales. It&#8217;s a&nbsp;<strong>percentage of the total revenue<\/strong>, which is automatically deducted from your sales earnings. This acts as Douyin&#8217;s commission for providing you the platform to sell your products and reach a wider audience. The specific percentage can fluctuate based on a variety of factors, but it&#8217;s important to keep it in mind as it directly affects your profit.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Apart from that, there is also a deposit to pay, which ranges between<strong> 2000 and 5000 RMB<\/strong>, depending on the type of store. Counted with the technical service fee, the cost of opening up a Douyin store might be up to <strong>10,000 RMB (around $1400 dollars<\/strong>).<\/p>\n\n\n\n<p>Remember, opening an in-built Douyin store can still be a <strong>more cost-effective choice<\/strong> compared to other third-party platforms. Not only can it save costs, but it also allows your brand to leverage Douyin&#8217;s e-commerce and Shopping Ads for greater brand exposure, which is of course a great marketing strategy on this platform.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/SEPHORA-CHINA-DOUYIN.jpg\" alt=\"SEPHORA DOUYIN\" class=\"wp-image-41599\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/SEPHORA-CHINA-DOUYIN.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/SEPHORA-CHINA-DOUYIN-300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/SEPHORA-CHINA-DOUYIN-768x452.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/04\/SEPHORA-CHINA-DOUYIN-600x353.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Functions of Douyin store<\/h3>\n\n\n\n<p>A Douyin store is much more than a place to sell goods. It helps you run your whole business. You can&nbsp;<strong>list all of your products<\/strong>&nbsp;for people to see and buy. The web shop lets you show ads to draw in more shoppers.<\/p>\n\n\n\n<p>If buyers have questions, they get answers fast through&nbsp;<strong>top-class customer support<\/strong>&nbsp;at the Douyin store.<\/p>\n\n\n\n<p>You can&nbsp;<strong>plan sales events<\/strong>&nbsp;that will excite folks and make them want your stuff even more! And don&#8217;t worry about keeping track of stock &#8211; Douyin&#8217;s smart system manages it for you so no one orders a sold-out item by mistake.<\/p>\n\n\n\n<p>The best part? This platform shares loads of&nbsp;<strong>helpful data with sellers<\/strong>. With this info, you&#8217;ll know what sells well and what doesn&#8217;t on Douyin&#8217;s online marketplace. Now, sending out orders won&#8217;t be hard because the site even aids with order fulfillment! To get extra eyes on your stuff, use Crosspromotion &#8211; team up with other stores for shared ad campaigns.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"680\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2021\/07\/Korean-cosmetics-Douyin.gif\" alt=\"Korean cosmetics Douyin\" class=\"wp-image-43039\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Latest Trends and Strategies in Douyin Online Shopping<\/h2>\n\n\n\n<p>Explore the evolving world of Douyin E-commerce as we delve into influential Chinese marketing trends like KOCs, Micro-KOLs, and Mid-Tier KOLs. Keep abreast with exciting updates from the 618 festival in 2023 and learn how AI technology is revolutionizing content creation on Douyin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The rising power of KOCs, Micro-KOLs, and Mid-Tier KOLs in Chinese influencer marketing<\/h3>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-wp-embed is-provider-ecommerce-china wp-block-embed-ecommerce-china\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"RArVGxHAB9\"><a href=\"https:\/\/ecommercechinaagency.com\/douyins-live-commerce-40-of-chinas-e-commerce-pie-in-2025\/\">Douyin\u2019s Live Commerce: 40% of China\u2019s E-Commerce Pie in 2025<\/a><\/blockquote><iframe loading=\"lazy\" class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; visibility: hidden;\" title=\"&#8220;Douyin\u2019s Live Commerce: 40% of China\u2019s E-Commerce Pie in 2025&#8221; &#8212; Ecommerce China\" src=\"https:\/\/ecommercechinaagency.com\/douyins-live-commerce-40-of-chinas-e-commerce-pie-in-2025\/embed\/#?secret=PK4HGcc5QV#?secret=RArVGxHAB9\" data-secret=\"RArVGxHAB9\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><strong>KOCs, Micro-KOLs, and Mid-Tier KOLs<\/strong>&nbsp;are making a big splash in <strong><a href=\"https:\/\/ecommercechinaagency.com\/what-is-koc-marketing-why-do-you-need-it\/\">Chinese influencer marketing<\/a><\/strong>. They give you&nbsp;<strong>more bang for your buck<\/strong>. Their realness stands out to people. Plus, they know how to talk to specific groups of fans.<\/p>\n\n\n\n<p>This makes their content feel special and one-of-a-kind. Many companies see the value they bring. That&#8217;s why more money is going into this type of influencer marketing these days in China.<\/p>\n\n\n\n<p>In the past, top stars got all the attention. But now things are changing! The focus is&nbsp;<strong>shifting towards authentic mid-tier influencers<\/strong>&nbsp;who can deliver quality above all else.<\/p>\n\n\n\n<p>Customers want detail! So that&#8217;s what KOCs, Micro-KOLs and Mid-Tier KOLs aim to give them with&nbsp;<strong>specialized knowledge across different areas<\/strong>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/Douyin-kols-1024x455.jpeg\" alt=\"Douyin kols\" class=\"wp-image-46791\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/Douyin-kols-1024x455.jpeg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/Douyin-kols-300x133.jpeg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/Douyin-kols-768x341.jpeg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/Douyin-kols-600x267.jpeg 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/Douyin-kols.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Overview of the 618 festival in 2023<\/h3>\n\n\n\n<p>The 618 festival in 2023 was big. It is&nbsp;<strong>China&#8217;s second-biggest online shopping day<\/strong>&nbsp;after Singles&#8217; Day. Chinese shoppers spent a lot of money. They used $111 billion during the event! Douyin made sure to link short videos to shopping carts.<\/p>\n\n\n\n<p>This happened 130 times during the festival. Douyin also started selling beauty products then. More people bought, so brands sold more and got bigger too! The festival helps a lot with sales and getting more buyers for brands.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Revolutionizing content creation with AI technology (AIGC)<\/h3>\n\n\n\n<p>AI is changing how we create content for e-commerce. It&#8217;s fast and can do a lot of work. This new tool, called AIGC, lets us make things quickly without much help. It has a big role in making tasks easy and fast to do.<\/p>\n\n\n\n<p>This makes businesses think about their e-commerce plans again. AI may break the normal way we do things in e-commerce and bring new ways to the table. For example, it can change how we size clothes in the fashion world online.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1-1024x601.jpg\" alt=\"\" class=\"wp-image-46716\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1-1024x601.jpg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1-300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1-768x450.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1-1536x901.jpg 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1-600x352.jpg 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/05\/case-study_general_ML-education-2048x1201-1.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">How GMA Can Help Your Brand Succeed on Douyin E-Commerce<\/h2>\n\n\n\n<p>Unlock the potential of Douyin E-commerce for your brand with GMA, a ROI-focused agency adept in crafting winning strategies to propel your sales on Douyin. Are you ready to revolutionize your marketing efforts? Read on!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">GMA&#8217;s role in boosting your brand&#8217;s sales on Douyin<\/h3>\n\n\n\n<p>GMA knows how to&nbsp;<strong>boost e-commerce business sales<\/strong>&nbsp;on Douyin. We have the know-how and tools needed. Using these, we can grow your market share quickly. GMA uses&nbsp;<strong>interest-based ads<\/strong>&nbsp;for better results.<\/p>\n\n\n\n<p>These ads make buyers happy and improve their lives. More sales mean more money from ads in China with GMA&#8217;s help! We also guide brands to do well in China\u2019s unique business space.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified-1024x576.png\" alt=\"\" class=\"wp-image-47867\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified-1024x576.png 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified-300x169.png 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified-768x432.png 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified-1536x864.png 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified-600x338.png 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/09\/banner-douyin-certified.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">ROI-focused agency for long-term benefits<\/h3>\n\n\n\n<p>GMA is ready to help your brand grow on Douyin E-commerce. We are a certified agency, meeting all the&nbsp;<strong>strict rules set by Douyin<\/strong>. Our plan focuses on getting you results that count: more sales and bigger returns from what you spend on advertising (ROI).<\/p>\n\n\n\n<p>There&#8217;s a lot of&nbsp;<strong>money to be made in the Chinese market<\/strong>, especially when selling through Douyin. With our know-how and smart strategies, GMA can unlock this growth for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How to get started with GMA for Douyin E-commerce success<\/h3>\n\n\n\n<p>If you&#8217;re ready to start your journey on Douyin eCommerce, <strong><a href=\"https:\/\/ecommercechinaagency.com\/contact-us\/\">contact us<\/a><\/strong>! We have more than 10 years of experience in China, and a team of Chinese and foreign experts that have the expertise and know-how that you need. <\/p>\n\n\n\n<p>Tell us about your brand and your goals for the Chinese market and we&#8217;ll see what are the best ways to achieve them! Let&#8217;s start today!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/07\/image-42.png\" alt=\"\" class=\"wp-image-47284\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/07\/image-42.png 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/07\/image-42-300x169.png 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/07\/image-42-768x432.png 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2023\/07\/image-42-600x338.png 600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Explore Douyin E-Commerce in 2024 with the best strategies and real case studies to boost your brand\u2019s success in China.<\/p>\n","protected":false},"author":6,"featured_media":47869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[91,631],"tags":[630],"class_list":["post-47847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-douyin","tag-douyin"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/47847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/comments?post=47847"}],"version-history":[{"count":10,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/47847\/revisions"}],"predecessor-version":[{"id":49668,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/47847\/revisions\/49668"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media\/47869"}],"wp:attachment":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media?parent=47847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/categories?post=47847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/tags?post=47847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}