{"id":36675,"date":"2020-07-09T08:00:00","date_gmt":"2020-07-09T08:00:00","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=36675"},"modified":"2021-11-25T04:02:46","modified_gmt":"2021-11-25T04:02:46","slug":"chinese-customers-perceive-brand","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/chinese-customers-perceive-brand\/","title":{"rendered":"How do Chinese consumers perceive your brand? – Update 2020"},"content":{"rendered":"\n

China is among the largest countries in terms of size but also in terms of e-commerce sales! The country has far exceeded Europe or America by recording impressive figures: In 2016, for example, the turnover of online shopping has reached an amount of 20 trillion yuan<\/a> (2896 billion dollars). It is estimated that by 2020, the market sales are expected to soar to $5792 billion. There is no wonder that with a logistics network as developed as that of China we are not far from suspecting that China is able to record such a huge turnover.<\/p>\n\n\n\n

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JD logistic<\/span><\/figcaption><\/figure>\n\n\n\n

Numerous brands, including foreign ones, are ambitious and eager to sell their products online in the Chinese market. Especially with the development of a cross-border<\/a> marketplace, international companies don’t need to tackle problems in bureaucracy.<\/p>\n\n\n\n

Tailored marketing strategy for the Chinese market<\/b><\/h2>\n\n\n\n

Indeed, there is a great opportunity for foreign brands in China. However, a lack of knowledge about the Chinese market and its powerful e-commerce will lead to failure. China’s market is different from those in other countries.<\/p>\n\n\n\n

The Chinese are very skeptical about the purchase of products, whether online or shop. They doubt the quality or the credibility of the components of the products.<\/p>\n\n\n\n

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Therefore, they prefer to rely on the opinions of their families and friends on the social networks<\/a> (ex: WeChat) or even the opinion of the influencers (KOL’s) they trust because they have already subscribed to their channels and are naturally interested in the content they publish or the products they suggest! Or they are attracted by the big brands that guarantee quality and good customer service!<\/p>\n\n\n\n

How should brands behave with Chinese consumers?<\/strong><\/h2>\n\n\n\n