{"id":36368,"date":"2022-12-29T09:23:00","date_gmt":"2022-12-29T09:23:00","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=36368"},"modified":"2022-12-29T13:47:28","modified_gmt":"2022-12-29T13:47:28","slug":"crazzy-e-commerce-market-furniture-china","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/crazzy-e-commerce-market-furniture-china\/","title":{"rendered":"Furniture Market in China: Big Opportunities for Luxury Brands"},"content":{"rendered":"\n

Thanks to three decades of rapid economic development, China has become a powerhouse in the realm of furniture production and export. An expanding middle class with heightened disposable income and purchasing power have only added fuel to this flourishing trade – making it one of the most sought-after markets internationally.<\/p>\n\n\n\n

With a huge population and an ever-growing middle class, furniture is in high demand in China making it an extremely lucrative market. But as Chinese people earn more money, they are more and more interested in luxury furniture brands from abroad, as they don’t want furniture ‘made in china’, perceiving overseas products as more luxurious and of better quality. Chinese furniture industry reached $82.45 billion in 2022<\/strong>. In this blog post, we will take a look at China furniture market trends and opportunities for foreign brands. <\/p>\n\n\n\n

Overview of the Chinese furniture industry<\/h2>\n\n\n\n


<\/em>The boom in the furniture sector<\/strong> <\/a>is due to the continuous progress in the Chinese economy occurring during the last thirty years.<\/p>\n\n\n\n

According to Statista, sales revenue in the furniture market in China reached $82.45 billion in 2022<\/strong> and is expected to grow annually by 12.17% between 2022 and 2027<\/strong>, reaching $146.04 billion<\/strong>. China is the second furniture industry in the world and the biggest online market. <\/p>\n\n\n\n

\"furniture<\/figure>\n\n\n\n

In 2022, 57% of furniture was bought offline, and 43% online<\/strong> and the numbers are to stay on a similar level in the next years. This presents huge opportunities for foreign furniture manufacturers, as it gives them a high chance to reach consumers in the Chinese furniture market rather easily, as they search for high-quality furniture, especially from abroad, online. <\/p>\n\n\n\n

Chinese people are willing to spend on luxury furniture and home appliances<\/h3>\n\n\n\n

China is leading the way in luxury product acceptance. Results from Statista’s report on 2022 purchasing preferences reveal that 21% of Chinese respondents are willing to invest in premium household appliances<\/strong>, and 14% expressed interest in investing in high-end furniture<\/strong> – higher percentages than seen among US or French shoppers. This growth demonstrates China’s commitment to indulging its home decor needs with luxurious offerings.<\/p>\n\n\n\n

\"China's<\/figure>\n\n\n\n

Chinese culture places a strong emphasis on family and home life. After spending the day outside of their house, Chinese people love to reconnect with their families through time spent in cozy homes that help emphasize the bond between them. They invest heavily in both private circles as well as tangible items such as furniture or appliances for a comfortable environment where they can spend quality time together.<\/p>\n\n\n\n

Chinese consumers do not want “Made in China”<\/h3>\n\n\n\n

The parable of \u201cMade in China\u201d is well-liked around the globe. Individuals believe that Chinese goods are synonymous with minimal top quality. This can be certainly not the case. <\/span>In fact, China is the biggest furniture manufacturer in the world<\/strong>, exceeding famous Italy. There are millions of furniture factories and the local furniture industry is thriving, leading the world in terms of wooden furniture, metal furniture, and glass furniture. <\/p>\n\n\n\n

Yet, after years of hearing about luxurious furniture from Italy or Spain, Chinese wealthy people and the growing middle class are visiting furniture malls and searching the internet to find the best foreign furniture for their homes, believing their quality exceeds Chinese furniture. This huge furniture market presents great opportunities for foreign furniture companies, but they need to know how to market their products properly to a demanding Chinese customer. <\/p>\n\n\n\n

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Gucci website in China<\/figcaption><\/figure>\n\n\n\n

Covid-19 stimulated the growth of office furniture sales<\/h3>\n\n\n\n

With its bustling economic activity, China is a major destination for multinationals and domestic corporations. This has resulted in an increasing demand for office furniture<\/strong> – but not just any kind of furniture: due to the environmental harm caused by deforestation, plastic, and glass furnishings are becoming increasingly popular.<\/p>\n\n\n\n

The office furniture market is also growing due to the Covid-19 pandemic, which locked people at home and needs to arrange home office corners for themselves. Office furniture is one of the furniture markets that experienced the biggest growth in recent years<\/strong>, and the trend is here to stay, as more and more people start working from home. <\/p>\n\n\n\n

\"ikea<\/figure>\n\n\n\n

Kids furniture is on the rise as Millennial parents furnish their new apartments<\/h3>\n\n\n\n

Chinese parents are prioritizing their children’s safety, comfort, and style when purchasing furniture. A recent study revealed that 72% of Chinese families opt for premium pieces <\/strong>– wooden furniture designed with non-toxic materials, smooth edges, and a multitude of elegant designs adapted to suit the individual needs (and tastes) of kids. From beds to bassinets, cribs, or tables; these high-quality items offer multiple color variations as well as cartoon characters popular amongst younger generations today.<\/p>\n\n\n\n

Chinese people want eco-friendly furniture<\/h3>\n\n\n\n

As more Chinese consumers understand the importance and value of eco-friendly furniture, they are increasingly willing to pay a higher price for it. This is partially due to an Environmental Protection Law introduced by their government in 2015 which provided clarity regarding foregone toxic materials such as formaldehyde. While this may have initially caused difficulties among many manufacturers, ultimately these steps will help create healthier living conditions going forward.<\/p>\n\n\n\n

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IKEA on Weibo<\/figcaption><\/figure>\n\n\n\n

China is the biggest exporter of furniture<\/h2>\n\n\n\n

Ahead of China, Italy was the largest exporter of home furniture. In 2004, Chinese furniture exports surpassed those of Italy to become the largest in the world. Cost-effective production and labor resources are key factors behind this success; coupled with increasing domestic demand for home decoration as people’s standards of living improve. Consequently, both quality and price have kept up with traditional Italian manufacturers making China emerge victorious on this market landscape; a trend further spurred by urbanization initiatives from leading policies aimed at stimulating internal consumption.<\/p>\n\n\n\n

In fact, many leading furniture manufacturers and brands from abroad produce their furniture in China<\/strong>, as traditional Chinese furniture makers usually make the products better than their western counterparts, and for a lower price. The trick is that many wealthy Chinese don’t know that, and they still prefer to pay more for products believed to be from overseas, when in fact, they are produced in China’s Pearl River Delta. <\/p>\n\n\n\n

Chinese furniture manufacturers are so good, foreign companies have problems with counterfeit products<\/h3>\n\n\n\n

Thanks to the great demand in China’s thriving furniture market, furniture production in the Chinese market often exceeds ‘the originals’ from abroad. Leading furniture designers can often find their products on Chinese e-commerce platforms or in furniture shops across China, especially when it comes to wood furniture. <\/p>\n\n\n\n

Other problematic sectors are glass and porcelain, with foreign companies struggling to sell their pieces to Chinese consumers. This is mainly due to the fact that China has a highly developed glass and porcelain industry with cheaper products with higher quality<\/strong>. Actually, China is the biggest export country of glass and porcelain products in the world. Today, they are still taking a 25.1% share of worldwide glass and glassware exports.<\/p>\n\n\n\n

\"amazing<\/figure>\n\n\n\n

How to sell furniture and home appliances in China?<\/h2>\n\n\n\n

Although it might seem that competing with local manufacturers in the furniture market is set to fail, in fact, there are many opportunities in the market for foreign brands. As we mentioned earlier, this is mainly due to the fact that Chinese consumers believe that furniture in China is of worse quality than Italian or Spanish ones. <\/p>\n\n\n\n

As the Chinese furniture market is full of excellent manufacturers that are hard to beat when it comes to quality, production time, and cost, the only way to win consumers is through good branding and e-reputation, which will attract Chinese consumers to your brand. <\/p>\n\n\n\n

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