{"id":28642,"date":"2025-06-06T06:48:00","date_gmt":"2025-06-06T06:48:00","guid":{"rendered":"https:\/\/ecommercechinaagency.com\/?p=28642"},"modified":"2025-05-21T12:57:38","modified_gmt":"2025-05-21T12:57:38","slug":"perfume-market-in-china","status":"publish","type":"post","link":"https:\/\/ecommercechinaagency.com\/perfume-market-in-china\/","title":{"rendered":"Perfume in China:  A Market Full of Opportunities"},"content":{"rendered":"\n<p>Looking to break into the Chinese perfume market? You&#8217;re not alone<\/p>\n\n\n\n<p><strong>step-by-step strategy to sell perfume in China<\/strong>, tailored for <strong>emotional branding, social-driven discovery<\/strong>, and effective ecommerce. The fragrance category in China is <strong>booming among Gen Z and Millennials<\/strong>, and success depends on how well you <strong>sell a feeling, not just a scent<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h1 class=\"wp-block-heading\">\ud83c\udf38 <strong>How to Sell Perfume in China (2025 Strategy)<\/strong><\/h1>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/branding-marketing-action-2025-China-quote.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"848\" height=\"547\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/branding-marketing-action-2025-China-quote.jpg\" alt=\"\" class=\"wp-image-49382\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/branding-marketing-action-2025-China-quote.jpg 848w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/branding-marketing-action-2025-China-quote-300x194.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/branding-marketing-action-2025-China-quote-768x495.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/branding-marketing-action-2025-China-quote-600x387.jpg 600w\" sizes=\"auto, (max-width: 848px) 100vw, 848px\" \/><\/a><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfaf 1. <strong>Build a Brand That Sells Emotion, Not Just Fragrance<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chinese consumers (especially women aged 18\u201335) buy <strong>mood, identity, and lifestyle<\/strong>, not \u201cjust perfume.\u201d<\/li>\n\n\n\n<li>Define your <strong>brand story<\/strong> around:\n<ul class=\"wp-block-list\">\n<li><strong>Emotion:<\/strong> e.g. \u201cConfidence in a bottle,\u201d \u201cThe scent of freedom,\u201d \u201cLove after rain\u201d<\/li>\n\n\n\n<li><strong>Character:<\/strong> Is your perfume elegant, bold, poetic, minimalist?<\/li>\n\n\n\n<li><strong>Occasion:<\/strong> Office, date night, gym, travel, bedtime<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udcac <strong>:<\/strong> \u201cThey don\u2019t buy top notes. They buy how it makes them feel.\u201d<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83c\udfa8 2. <strong>Create an Iconic Visual Identity<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Packaging must be:\n<ul class=\"wp-block-list\">\n<li><strong>Aesthetic + shareable<\/strong><\/li>\n\n\n\n<li>Clear Chinese text: ingredients, story, scent profile<\/li>\n\n\n\n<li>QR code that leads to Red or Douyin page<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Scent names in Chinese must sound <strong>evocative<\/strong>, not literal<br>(e.g., \u201c\u5348\u540e\u68ee\u6797\u201d \u2013 <em>Forest After Noon<\/em> vs. \u201cWood #7\u201d)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udcf8 If your bottle isn\u2019t photogenic, it won\u2019t get posted.<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udcf2 3. <strong>Launch With Emotion-Driven Social Media Campaigns<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Platform<\/th><th>Strategy<\/th><\/tr><\/thead><tbody><tr><td><strong>Red (\u5c0f\u7ea2\u4e66)<\/strong><\/td><td>Create mass testimonials: \u201cMy first scent of love\u201d \/ \u201cThe perfume that made me feel elegant\u201d<\/td><\/tr><tr><td><strong>Douyin<\/strong><\/td><td>Visual storytelling: short films, unboxing ASMR, \u201ca day in the life with this scent\u201d<\/td><\/tr><tr><td><strong>WeChat<\/strong><\/td><td>Share deeper storytelling + private group offers + brand values<\/td><\/tr><tr><td><strong>Zhihu<\/strong><\/td><td>Explain scent science: \u201cHow to choose a perfume for oily skin,\u201d \u201cWhy top notes fade fast\u201d<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83e\udde0 Your goal: <strong>create feelings people want to identify with<\/strong>.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\udd1d 4. <strong>Partner with KOLs &amp; Micro-KOLs<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Brand ambassador:<\/strong> Choose a fashion-forward lifestyle KOL who fits your vibe<\/li>\n\n\n\n<li>Seed <strong>100+ Red KOCs (Key Opinion Consumers)<\/strong> \u2014 let them create content that feels personal, not commercial<\/li>\n\n\n\n<li>Focus on <strong>\u201c\u9999\u8bc4\u201d (scent reviews)<\/strong> with:\n<ul class=\"wp-block-list\">\n<li>Mood description<\/li>\n\n\n\n<li>Where\/when to wear it<\/li>\n\n\n\n<li>Packaging + layering tips<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83c\udf81 Offer small sample kits (2ml\u20135ml) to drive early reviews.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83e\uddea 5. <strong>Offer Discovery Formats \u2014 \u201cTry Before You Buy\u201d<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chinese consumers <strong>can\u2019t smell online<\/strong> \u2014 so make it easy to try:\n<ul class=\"wp-block-list\">\n<li><strong>Discovery kits (5 small vials)<\/strong><\/li>\n\n\n\n<li><strong>1 RMB trial bottles via Red or Tmall livestream<\/strong><\/li>\n\n\n\n<li>Gift with purchase via KOL campaigns<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u2728 Let them <strong>experience the scent first<\/strong>, then build loyalty.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\uded2 6. <strong>Set Up Seamless Ecommerce Access<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Use:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tmall<\/strong> or <strong>Douyin Store<\/strong>: For core ecommerce channel<\/li>\n\n\n\n<li><strong>WeChat Mini Program<\/strong>: For loyal buyers or exclusive drops<\/li>\n\n\n\n<li><strong>Red product links<\/strong>: From UGC to direct buy<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udca1 Pro tip: bundle bestsellers + trial sizes + free samples for <strong>Double 11<\/strong> or Qixi Festival promotions.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\ud83d\udce2 7. <strong>Encourage UGC &amp; Reviews on Red<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ask every buyer to post a <strong>Rednote (\u5c0f\u7ea2\u4e66\u7b14\u8bb0)<\/strong> after delivery:\n<ul class=\"wp-block-list\">\n<li>\u201cWhat I felt when I wore this perfume\u201d<\/li>\n\n\n\n<li>\u201cWhat my boyfriend said when I wore this scent\u201d<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Incentivize with future discounts, reposts, or gamified campaigns<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\ud83d\udcf2 In China, <strong>reviews are your best salespeople<\/strong>. Olivier VEROT GMA<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips.jpg\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"531\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips-1024x531.jpg\" alt=\"\" class=\"wp-image-49381\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips-1024x531.jpg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips-300x156.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips-768x399.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips-600x311.jpg 600w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Reviews-reputation-in-China-Olivier-VEROT-2025-Selling-tips.jpg 1318w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PERFUM = BIG BOOM IN CHINA<\/h2>\n\n\n\n<p>. This booming segment of <a href=\"https:\/\/ecommercechinaagency.com\/guide-to-market-cosmetics-brands-in-china\/\" data-type=\"post\" data-id=\"38187\">China&#8217;s cosmetics market<\/a> with untapped potential is attracting investors and entrepreneurs from all over the world. But what are the specific opportunities in this market, and what do you need to know before entering it? In this blog post, we&#8217;ll give you an overview of the perfume industry in China, and highlight some of the key opportunities you can capitalize on. Keep reading to find out more!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Perfume in China, a love\/hate history for a growing market<\/h2>\n\n\n\n<p>Perfume has a long and varied history in China. The first perfumes were likely made from natural ingredients like flowers, herbs, and spices. They were used for religious ceremonies, to enhance the scent of clothing, and as personal fragrances.<\/p>\n\n\n\n<p>However, the Chinese perfume culture suffered in recent history as it was being perceived negatively. You can read more about this topic <a href=\"https:\/\/asianartnewspaper.com\/fragrance-from-china\/\" target=\"_blank\" rel=\"noopener\">here<\/a>.<\/p>\n\n\n\n<p>In more recent times, the use of perfume in China has evolved to include both traditional and modern scents. There is now a wide range of popular classic Chinese scents and perfumes available, including floral scents blends, woody scents, and spicy fragrances. Many Chinese women also enjoy wearing Western-inspired perfumes to express their unique style.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attitudes towards perfume are shifting in China<\/h3>\n\n\n\n<p>Because of historic reasons, the Chinese perfume industry although not so young is still in its infancy, but it&#8217;s quickly growing. In the past few years, there have been changes that allow more people access to this luxury product- not just those with money or status symbols like elaborate cars!<\/p>\n\n\n\n<p>Before now wearing fragrant scents was only reserved for special occasions such as weddings and birthdays; however these days anyone can buy their favorite scents at any time because they&#8217;re much cheaper than other items typically found within one\u2019s personal hygiene kit;<\/p>\n\n\n\n<p>It is no secret that the behavior and cultural trends of the Chinese market are changing due to increased disposable income and westernization. Now, in first-tier cities, where people have more awareness of luxury brands prefer to buy a Chanel perfume than a Chanel bag, which is still a luxury product but a little less expensive and more low-key.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">&nbsp;Local Brand on top of increasing Chinese Perfume Consumption<\/h3>\n\n\n\n<p>The Chinese market is a gold mine for any company that can pull off an effective marketing strategy. A recent report has shown there are many cheap Chinese perfume retailer mushrooming (With 20% of market shares altogether), but so far no brand in the country has managed to take control of this lucrative industry and establish itself as a top dog<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"750\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Estimated-market-size-of-fragrance-product-distribution-industry-in-China-2014-2024-.jpg\" alt=\"\" class=\"wp-image-44830\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Estimated-market-size-of-fragrance-product-distribution-industry-in-China-2014-2024-.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Estimated-market-size-of-fragrance-product-distribution-industry-in-China-2014-2024--300x221.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Estimated-market-size-of-fragrance-product-distribution-industry-in-China-2014-2024--768x565.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Estimated-market-size-of-fragrance-product-distribution-industry-in-China-2014-2024--600x441.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>The market surged 48.2 percent between 2014 and 2018, and the total annual retail market for fragrance is expected to expand from $1.18 billion in 2018 to $1.81 billion in 2023.<\/p>\n\n\n\n<p>China\u2019s population accounts for 18% of the world\u2019s population, but only owns 1% of the global perfume market. This huge gap has prompted perfume brands to explore the Chinese market. Hermes, Hugo Boss, Dior, Bulgari, Versace, etc. have all opened counters in China. The world-famous perfume brand Coco Chanel has launched a full range of perfumes in the official flagship store of Tmall. The Chinese market has a giant potential.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Chinese Gen-Z is driving the market<\/h3>\n\n\n\n<p>The Chinese perfume market is growing at a fast pace, with about 20% per year, and is driven by Gen-Z consumers that particularly enjoy customed fragrances as well as gender-neutral ones<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Entering the Chinese Fragrance market is not straightforward<\/h2>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Gerlain-perfume.jpg\" alt=\"\" class=\"wp-image-40297\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Gerlain-perfume.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Gerlain-perfume-300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Gerlain-perfume-768x452.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure><\/div>\n\n\n<p>Several marketers have suggested that the Chinese Fragrance Market is complicated. As stated by Olivier Verot, CEO of the renowned <a href=\"https:\/\/ecommercechinaagency.com\/online-marketing-agency-china\/\">Digital Marketing Agency of China<\/a>:<\/p>\n\n\n\n<p>\u201cChina\u2019s Fragrance market is certainly different and cannot be compared to fragrance markets of South Korea and Japan or any western countries\u201d.<\/p>\n\n\n\n<p>For the Fragrance market, one needs to take a completely different approach to target the market. Gentlemen Marketing Agency created successful marketing campaigns for Guerlain and Perums du Ch\u00e2teau de Versailles in China.<\/p>\n\n\n\n<p>To attract distributors, there was a trade fair conducted and hundreds of female Chinese consumers and Caucasian models were photographed in baroque-style Versailles costumes. According to Olivier, \u201cChinese distributors are very sensitive to such show-style inventions and this was a good way of launching a new fragrance to target multi-brand shops, where these distributors hold a key place\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What type of fragrances are preferred by Chinese customers?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fruity scent<\/li>\n\n\n\n<li>Floral scents<\/li>\n\n\n\n<li>Woody scents<\/li>\n\n\n\n<li>Fresh scents<\/li>\n\n\n\n<li>Gender-neutral scents<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-96.jpg\" alt=\"\" class=\"wp-image-40298\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-96.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-96-300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-96-768x452.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure><\/div>\n\n\n<p id=\"ent-25\">In recent years, there has been a huge growth in China for unisex fragrances. It&#8217;s the perfume segment that has recorded the fastest growth since 2016, especially among Gen-Z consumers.&nbsp; International brands have been capitalizing on the promotion of their premium unisex fragrances in China. Fragrances like Un Jardin Sur le Nil by Hermes, Light Blue by Dolce &amp; Gabbana, L\u2019Eau Froide by Serge Lutens, Silver Mountain, Water by Creed, and CK One by Calvin Klein were the popular go-to brand<\/p>\n\n\n\n<p>Reports from the \u2018Baidu Index\u2019 also indicate that male fragrances were inquired about quite a number of times by Chinese netizens<\/p>\n\n\n\n<p>Niche, brands like Estee Lauder-owned label Jo Malone and Labo have also gained popularity in recent years. Many young Chinese who seek to express their individuality wear these perfumes. This pattern was noticed by an increased number of store openings during 2014-2016 in China in first-tier cities.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Jo-malone-perfume.jpg\" alt=\"\" class=\"wp-image-40301\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Jo-malone-perfume.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Jo-malone-perfume-300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Jo-malone-perfume-768x452.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure><\/div>\n\n\n<h3 class=\"wp-block-heading\">Challenges for International Fragrance Brands to Enter the Chinese Perfume Segment<\/h3>\n\n\n\n<p>Observing the current trend and increase in fragrance demand for international brands among Chinese, Chinese don\u2019t seem to skip the usage of fragrances. Although, the Chinese market is challenging to enter for International brands due to the price gaps and fake product issues.<\/p>\n\n\n\n<p>Presently, Chinese consumers purchase International fragrances from overseas duty-free shops. In this way, Chinese consumers try to avoid fake fragrances available on Chinese E-commerce sites and get a good price for the international brand fragrance.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Digital channel &#8211; a smart solution for foreign perfume brands<\/strong><\/h2>\n\n\n\n<p>As the Internet develops very well in China, e-commerce and social media are playing an extremely important role in Chinese modern daily lives. They use their telephone to keep in step with new fashion and beauty trends in the world. The Internet is also an essential way for Chinese consumers to get promotions and product information.<\/p>\n\n\n\n<p>Since Chinese customers deeply rely on the Internet channels to find out brand information, reviews from former buyers, and their KOLs&#8217; opinions. Digital channel for foreign perfume brands who are planning to enter the market is the key and cost-efficient way.<\/p>\n\n\n<div class=\"wp-block-image wp-image-40304 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-97.jpg\" alt=\"\" class=\"wp-image-40304\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-97.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-97-300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Sans-titre-97-768x452.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\"><em>Perfume de Versailles &#8211; a perfume brand that GMA has worked with.<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>International Fragrance Brands can partner with a reputable digital marketing agency with considerable experience in promoting International Fragrance brands in China. This<a href=\"http:\/\/agency.marketingtochina.com\/our-services\/\" target=\"_blank\" rel=\"noopener\"> local digital agency <\/a>must have a wide range of knowledge of Chinese culture and behavior patterns. Such a digital marketing agency is equipped with the right set of skills to find a \u201csweet spot\u201d between the International brand value and the preference of Chinese consumers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">How can your Perfum Brand enter the Chinese E-commerce Market ?<\/h3>\n\n\n\n<p>Two solutions are optimal for entering the Perfume Market in China via the Digital Eco space in China. One, Branding, and Two, presence on the E-commerce website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Branding to Increase your Perfume brand awareness and e-reputation<\/h3>\n\n\n\n<p>As stated earlier, Chinese consumers consider International fragrance brands as luxury products hence fragrance needs to resonate with the Chinese audience. Secondly, International Fragrance brands need to gain the trust of Chinese customers by building e-reputation in order to gain popularity among customers.<\/p>\n\n\n\n<p>The marketing campaign must contain the \u201cawe\u201d factor. It is highly important for International companies to understand the local culture and demands before it translates their offerings.<\/p>\n\n\n\n<p>As it may be well-known that Chinese consumers are quite suspicious about counterfeits and bad quality due to scandals that happened in the market, it is thus very important for Foreign brands to create brand awareness and a good reputation in the Chinese market.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Perfume brands should be on E-commerce websites<br><\/strong><\/h3>\n\n\n<div class=\"wp-block-image wp-image-39650 size-large\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"498\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min-1024x498.jpg\" alt=\"\" class=\"wp-image-39650\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min-1024x498.jpg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min-300x146.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min-768x374.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min-1536x747.jpg 1536w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min-1080x526.jpg 1080w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/06\/BVLGARI-TMALL-min.jpg 1864w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\"><em>Bulgari on Tmall &#8211; China&#8217;s leading role e-commerce platform<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>By holding a presence on a reputable Chinese E-commerce website, international brands appear genuine and trustworthy in the eye of Chinese customers. Previously, Chinese customers avoided purchasing international fragrance brands from untrusted and bad reputed E-commerce websites which are known for lenient policies and allow any type of product to be sold.<\/p>\n\n\n\n<p>Following is a list of reputable, trusted E-commerce websites having a high market share and are popular among other international brands for entering the Chinese E-commerce market. However, due to cultural barriers, language differences, and strict e-commerce platforms policies it is not easy to gain access to the authentic E-commerce website of China but Gentlemen digital marketing agency can assist International Brands to enter and capture the Chinese E-commerce market seamlessly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tmall \u2013 the Chinese largest e-commerce platform<\/h3>\n\n\n\n<p>Tmall has an invitation-only policy where only qualified international brands can either be invited to join or can apply through a local digital marketing agency.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Perfume-search-results-on-Tmall.jpg\" alt=\"\" class=\"wp-image-44827\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Perfume-search-results-on-Tmall.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Perfume-search-results-on-Tmall-300x206.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Perfume-search-results-on-Tmall-768x527.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/Perfume-search-results-on-Tmall-600x412.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>Tmall holds the biggest market share in the e-commerce market of China at 57%. It mainly focuses on premium brands. This characteristic makes Tmall the most expensive e-commerce marketplace in China.<\/p>\n\n\n\n<p>It provides an opportunity for international brands to open exclusive online stores and directly sell products to Chinese consumers without being physically present in China.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">JD.com \u2013 one-package e-commerce service<\/h3>\n\n\n\n<p>JD.com is China\u2019s largest online direct sales company. It relatively has less market share than TMALL.com. International companies can open individual online stores on JD.com.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/loccitane-JD.jpg\" alt=\"\" class=\"wp-image-45099\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/loccitane-JD.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/loccitane-JD-300x206.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/loccitane-JD-768x527.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/loccitane-JD-600x412.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>JD\u2019s cross-border service enables suppliers to sell directly to Chinese consumers without a local presence. JD.com is less expensive than TMALL.com. JD.com has a zero-tolerance policy for counterfeit products.<\/p>\n\n\n\n<p>Moreover, unlike Tmall where brands should take care of marketing, customer relationship management, and logistics, JD offers brands full services, that is to say, brands only need to supply genuine products.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">WeChat store \u2013 Chinese leading social media<\/h3>\n\n\n<div class=\"wp-block-image wp-image-40312 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"600\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Dior-wechat-.jpg\" alt=\"\" class=\"wp-image-40312\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Dior-wechat-.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Dior-wechat--300x176.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2017\/06\/Dior-wechat--768x452.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\">&nbsp;&nbsp;Dior advertising in Wechat feeds<\/figcaption><\/figure><\/div>\n\n\n<p>WeChat is engrained in the lifestyles of Chinese consumers. It is an all-in-one app that integrates social e-commerce seamlessly. WeChat store gives numerous possibilities to International brands to reach Chinese consumers effectively. Possibilities range from Branding to campaigning and easy payment methods.<\/p>\n\n\n\n<p>With more than 1.2 billion users, WeChat can be served as a powerful and essential digital marketing tool in China.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Xiaohongshu: bring in a high retention rate by building connections with the audience<\/h3>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"700\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/ysl-kol-collab-red.jpg\" alt=\"\" class=\"wp-image-44825\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/ysl-kol-collab-red.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/ysl-kol-collab-red-300x206.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/ysl-kol-collab-red-768x527.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2022\/06\/ysl-kol-collab-red-600x412.jpg 600w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><\/figure>\n\n\n\n<p>With the fierce competition for Internet traffic, the cost of acquiring traffic for brands continues to rise. If you want to obtain more efficient, low-cost, and more sticky traffic sources, besides long-term ROI marketing, try to establish connections and interactions with users via KOLs in order to increase the retention rate.<\/p>\n\n\n\n<p>Xiaohongshu, literally \u201cLittle Red Book (RED)\u201d in English is a very good choice for you. RED was created as a UGC (user-generated content) in 2013 and it has more than 300 million registered users, as of July 2019.<\/p>\n\n\n\n<p>It is an ideal place for marketing cosmetics, skincare, and perfume kind products. Chinese users who are planning to buy for example perfume, but he has no idea which one to choose, then will go to RED to be &#8220;Zhong Cao&#8221; ( to be planted grass). On the platform, those KOLs give followers suggestion on fashion, and cosmetic, this is so-called &#8220;Zhong Cao&#8221;; if the audience takes the suggestion and purchase the product recommended, this is called &#8220;Ba Cao&#8221; (pull up weeds).&nbsp; RED is a popular and powerful platform for KOL marketing.<\/p>\n\n\n<div class=\"wp-block-image wp-image-40322 size-full\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1020\" height=\"550\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/10\/perfume-KOL.jpg\" alt=\"\" class=\"wp-image-40322\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/10\/perfume-KOL.jpg 1020w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/10\/perfume-KOL-300x162.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/10\/perfume-KOL-768x414.jpg 768w\" sizes=\"auto, (max-width: 1020px) 100vw, 1020px\" \/><figcaption class=\"wp-element-caption\"><em>Fragrance &#8220;Zhong Cao&#8221; on RED<\/em><\/figcaption><\/figure><\/div>\n\n\n<p>It is an ideal place for marketing cosmetics, skincare, and perfume kind products. Chinese users who are planning to buy for example perfume, but he has no idea which one to choose, then will go to RED to be \u201cZhong Cao\u201d ( to be planted grass). On the platform, those KOLs give followers suggestion on fashion, and cosmetic, this is so-called \u201cZhong Cao\u201d; if the audience takes the suggestion and purchase the product recommended, this is called \u201cBa Cao\u201d (pull up weeds). RED is a popular and powerful platform for KOL marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marketing to China is your partner to enter the Chinese Perfume Market<\/h2>\n\n\n\n<p>The above listed are a few options that are mainly used to enter the Chinese E-commerce market. To learn more solutions, on how International Brands can enter the Chinese E-commerce market, <a href=\"https:\/\/ecommercechinaagency.com\/contact-us\/\">contact us<\/a> for a friendly discussion and learn about your brand\u2019s prospects.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"444\" src=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1-1024x444.jpg\" alt=\"\" class=\"wp-image-39736\" srcset=\"https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1-1024x444.jpg 1024w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1-300x130.jpg 300w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1-768x333.jpg 768w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1-1080x468.jpg 1080w, https:\/\/ecommercechinaagency.com\/wp-content\/uploads\/2020\/07\/gma-1.jpg 1219w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking to break into the Chinese perfume market? You&#8217;re not alone step-by-step strategy to sell perfume in China, tailored for emotional branding, social-driven discovery, and effective ecommerce. The fragrance category in China is booming among Gen Z and Millennials, and success depends on how well you sell a feeling, not just a scent. \ud83c\udf38 How&#8230;<\/p>\n","protected":false},"author":1,"featured_media":40292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"footnotes":""},"categories":[212,603],"tags":[],"class_list":["post-28642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-luxury","category-cosmetics-beauty-market"],"acf":[],"_links":{"self":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/28642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/comments?post=28642"}],"version-history":[{"count":37,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/28642\/revisions"}],"predecessor-version":[{"id":49383,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/posts\/28642\/revisions\/49383"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media\/40292"}],"wp:attachment":[{"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/media?parent=28642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/categories?post=28642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ecommercechinaagency.com\/wp-json\/wp\/v2\/tags?post=28642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}