How Tiktok E-commerce Is Re-wiring China’s Live-shopping Economy
Store Broadcast Takes Center Stage: How Tiktok Douyin E-commerce Is Re-wiring China’s Live-shopping Economy Two years ago the phrase “直播带货” (“live commerce”) still meant one thing to most observers: a superstar host in front of ring lights barking out flash discounts. In 2025 that picture is obsolete. For the second consecutive year the gross merchandise…
