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    Luggage Market in China: Sell your Luggage to the New Wave of Chinese Post-Covid Travellers

    The Chinese luggage market is projected to grow at a CAGR of 7.3%  until 2025. Generally, the luggage and bag business is associated with tourism. As Chinese people are coming back after their absence, it’s predicted that the domestic demand in the Chinese luggage industry will only grow. China opened its borders on the 8…

  • China: why Jewellery Brands have to sell on E-Commerce?

    Because China’s Boom of jewellery is driven by Young Chinese, Aka Gen Z China’s largest jewellery retailer Chow Tai Fook relies on its young, patriotic, and affluent Generation Z group to buy “China-chic”, pieces to drive growth.  The pandemic has seen substantial growth in demand for jewellery featuring Chinese symbols like dragons and the phoenixes,…

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    Wechat : the New Luxury Digital Trend in China

    You are numerous to think that Wechat is only a social media app. And worst, you are numerous to think that Wechat is only for small and medium brand. Sorry to disappoint you but, that’s wrong. More and more premium and luxury brands use Wechat for their e-reputation. It’s a easy and effective tools to…

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    The Role of Digital in the Luxury Industry in China : Gucci Case study

    Luxury has always been a growth driver in China. Indeed, the turnover of the market reached 36 million dollars in 2016. The trade of online luxury is booming, online sales already represent 5% of the total market share. China is an ideal consumer target for luxury brands, which see in them an opportunity to expand…

  • Precious Stones Taking Over Marriages in China

      Valuable stones have gotten the consideration of Chinese customers starting late by virtue of their presentation to western lifestyles and advancing, said Ji, a business-English graduate, who counts Harry Winston Inc. moreover, Tiffany and Co. among her most adored valuable stone jewel merchants. Her mother, for example, will presumably purchase jade or gold enhancements,…

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    Dior the First Luxury Brand to Sell on WeChat

    Wechat has exceeded the race and stands ahead among the top Chinese e-commerce marketing forums in a very short time. What was launched 5 years back as a private messaging application for Smartphone users, has not become an important business platform. China with its increasingly expanding market is attracting more and more new brands from all…

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