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Hello it is Philip, CEO of GMA… and today I will try to explain big change in China for ecommerce… The period of “explosive”, large undifferentiated growth in China’s cross border e-commerce is over. (sorry 😉 BUTTTT The market is maturing, regulatory scrutiny has increased, consumer expectations have risen, and the brands that built their…
A Brand Director’s Guide to the Categories Worth Entering By Olivier VEROT Tmall’s annual release of high-potential sub-category opportunity tracks is one of the most valuable forward-looking signals available for brands evaluating their China portfolio strategy. The 2026 edition identifies 50 specific areas where consumer demand is growing faster than supply-side innovation meaning that well-positioned…
China’s consumer market has developed a significant and growing segment of purchases that are not primarily functional in motivation. Fragrance, blind boxes, premium chocolate, artisanal spirits, specialty candles, limited-edition apparel collaborations these categories are growing at rates that outpace their functional equivalents by a wide margin. Emotional Commerce: Why Chinese Consumers Are Paying More for…
I am Olivier Vérot and I will try to decrypt (analyse) this plan. China is entering a new phase of modernization one defined not by speed, but by quality. The upcoming 15th Five-Year Plan (2026–2030) lays out an ambitious roadmap for the next stage of the country’s development. It’s not just another economic plan it’s…
ROI, Metrics, and the China Marketing Puzzle in 2025 by Olivier VEROT, founder of GMA, expert in digital marketing since 2009. For every global brand in China, one question keeps coming back: 👉 “How do we really measure marketing effectiveness?” Yes, China offers huge opportunities — from Douyin virality to Xiaohongshu influence.But it also brings…
Until now, Xiaohongshu (a.k.a. RED) was more of a discovery + UGC platform : people came to check reviews, lifestyle inspo, and soft product placement. But conversion was limited you had to buy inside XHS’s own ecosystem or jump through hoops. Now?IT is Game changer according to Marcus Zhan, director of GMA , specialist of…
Why Tmall Helps International Brands Succeed in ChinaTmall (天猫), Alibaba’s flagship B2C platform, dominates China’s e-commerce landscape with over 800 million active users. For international brands, Tmall offers: 7 Hot Tmall Trends for 2025 (Done by GMA experts) 1. AI-Powered “Consumer-to-Manufacturer” (C2M) Customization 2. Livestream 3.0: Virtual Influencers & Multi-Brand Shows 3. Green “Low-Carbon” Storefronts…
China’s e-commerce landscape is one of the most dynamic and competitive in the world, with platforms like Douyin (TikTok China), Tmall, and Pinduoduo dominating the market. Each platform has its unique strengths and caters to different consumer segments. In this article, we’ll explore the latest updates and trends for these platforms as of 2025, focusing on their strategies, strengths,…
Alibaba: The Leader in Chinese E-Commerce – A Comprehensive Analysis Alibaba Group, founded in 1999 by Jack Ma, is not just a company; it’s a symbol of China’s rapid economic growth and technological innovation. As the undisputed leader in Chinese e-commerce, Alibaba has transformed the way people shop, sell, and do business in China and…
How Luxury is Surfing on China’s E-Commerce Tsunami 🌊 “E-commerce in China is not just business, it’s a lifestyle.” – If you understand this, you understand why luxury brands are thriving in China’s online world. When I started Alibaba, people laughed at the idea of selling premium goods online. “Luxury must be experienced in-store!” they…
Let me be honest with you: Tmall is great, but Douyin e-commerce? That’s the future. If you’re serious about reaching Chinese shoppers, you need to be where they are—and they’re spending their time (and money) on Douyin. It’s not just an app; it’s a cultural phenomenon, and for e-commerce businesses like mine, it’s a goldmine….
The company’s business online Alibaba has long dominated the Chinese market with 2.8 trillion yuan ($ 451 billion) of sales. However, there are signs that prove his JD.com competitor is now closing the gap that separates them. JD.com has made significant strides in reducing the gap with Alibaba in China’s competitive e-commerce landscape. source This…
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