Comments on: How to increase the traffic to your Tmall store https://ecommercechinaagency.com/increase-traffic-tmall-store/ Ecommerce in China, Digital Strategy Fri, 16 May 2025 09:14:23 +0000 hourly 1 https://wordpress.org/?v=6.8.5 By: Chun https://ecommercechinaagency.com/increase-traffic-tmall-store/#comment-60196 Fri, 16 May 2025 09:14:23 +0000 https://ecommercechinaagency.com/?p=4905#comment-60196 Luxury E-Commerce: Tmall Decline and New Players
Secoo or Tmall were was once China’s answer to Farfetch, but its decline highlights the risks of luxury e-commerce here. From my analysis, Secoo overextended into lower-margin categories and faced liquidity issues.
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New winners like Xiaohongshu and even Douyin now fill the gap by combining discovery + transaction. Luxury brands must diversify beyond Tmall—for instance, WeChat mini-stores with VIP services (private appointments, AR try-ons) work better for high-net-worth clients.

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